Getting More
Autor Stuart Diamonden Limba Engleză Paperback – aug 2012
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Specificații
ISBN-13: 9780307716903
ISBN-10: 0307716902
Pagini: 416
Dimensiuni: 130 x 203 x 27 mm
Greutate: 0.31 kg
Editura: Random House LLC US
Colecția Crown Currency
ISBN-10: 0307716902
Pagini: 416
Dimensiuni: 130 x 203 x 27 mm
Greutate: 0.31 kg
Editura: Random House LLC US
Colecția Crown Currency
Descriere
The book, a New York Times bestseller and #1 Wall Street Journal business best seller, is based on Professor Stuart Diamond’s award-winning course at the Wharton Business School, where the course has been the most popular over 13 years. It challenges the conventional wisdom on every page, from “win-win” to BATNA to rationality to the use of power. Companies have made billions of dollars so far using his new model and parents have gotten their 4-year-olds to willingly brush their teeth and go to bed. Prof. Diamond draws from his experience as a Pulitzer Prize winning journalist at The New York Times, Harvard-trained attorney, Wharton MBA, U.N. Consultant in many countries and manager and executive in many sectors, including technology, agriculture, medical services, finance, energy and aviation. “The ROI from reading Getting More will make it the best investment you make this year,” says Rhys Dekle, the business development head of the Microsoft Games division, which produces X-Box. He added that the book was his team’s best investment of the year too. The model was also used to quickly solve the 2008 Hollywood Writer’s Strike.
Notă biografică
Stuart Diamond