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Focus Groups as Qualitative Research: Qualitative Research Methods, cartea 16

Autor David L. Morgan
en Limba Engleză Electronic book text – 30 dec 1996
The extensively revised edition of the bestsellingFocus Groups as Qualitative Researchcontinues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.
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Specificații

ISBN-13: 9781452208015
ISBN-10: 1452208018
Pagini: 88
Dimensiuni: 140 x 216 mm
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications, Inc
Seria Qualitative Research Methods

Locul publicării:Thousand Oaks, United States

Cuprins

Introduction
Focus Groups as Qualitative Method
The Uses of Focus Groups
Planning and Research Design for Focus Groups
Conducting and Analyzing Focus Groups
Additional Possibilities
Conclusions

Descriere

The extensively revised edition of the best-sellingFocus Groups as Qualitative Researchcontinues to provide an excellent guide for researchers across the disciplines.
Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.

Notă biografică

David L. Morganreceived his PhD in sociology from the University of Michigan, and is currently an emeritus professor in the Department of Sociology at Portland State University. He is an inter-disciplinary research methodologist, working in both qualitative research and mixed methods research. In addition to artificial intelligence, his research interests include focus groups and mixed methods research. He is the author of more than fifty peer-reviewed articles and author or editor of nine books on research methods; he is currently the series editor for the Qualitative Research Methods Series from Sage (the "little blue books").