Focus Groups as Qualitative Research
Autor David L. Morgan Editat de David Morganen Limba Engleză Hardback – 1997
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Specificații
ISBN-13: 9780761903420
ISBN-10: 0761903429
Pagini: 108
Ilustrații: 1
Dimensiuni: 145 x 222 x 10 mm
Greutate: 0.28 kg
Ediția:2. Auflage
Editura: SAGE Publications
Locul publicării:Thousand Oaks, United States
ISBN-10: 0761903429
Pagini: 108
Ilustrații: 1
Dimensiuni: 145 x 222 x 10 mm
Greutate: 0.28 kg
Ediția:2. Auflage
Editura: SAGE Publications
Locul publicării:Thousand Oaks, United States
Cuprins
Introduction
Focus Groups as Qualitative Method
The Uses of Focus Groups
Planning and Research Design for Focus Groups
Conducting and Analyzing Focus Groups
Additional Possibilities
Conclusions
Focus Groups as Qualitative Method
The Uses of Focus Groups
Planning and Research Design for Focus Groups
Conducting and Analyzing Focus Groups
Additional Possibilities
Conclusions
Descriere
The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines.
Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.
Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.