Dotcom Secrets

Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online. -- Anthony RobbinsRussell is not a pretend expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results. -- Bill Glazier
I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell. -- Dan Kennedy"

Russell Brunson started his first online company while he was wrestling in college. Within a year of graduation, he had sold over a million dollars of his own products and services from his basement. Over the past 15 years, he has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books Dotcom Secrets and Expert Secrets, popularized the concept of sales funnels, and co-founded the software company ClickFunnels, which helps tens of thousands of entrepreneurs quickly get their message out to the marketplace. He lives in Idaho with his family, and you can visit him online at RussellBrunson.com.

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If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you ve got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses, he has found that s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that s a little harder to see (that s the bad news), but a lot easier to fix (that s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business."

Section One: Ladders and Funnels

Secret #1: The Secret Formula

Secret #2: The Value Ladder

Secret #3: From a Ladder to a Funnel

Secret #4: How to Find Your Dream Customers

Secret #5: The Three Types of Traffic

Section Two: Your Communication Funnel

Secret #6: The Attractive Character

Secret #7: The Soap Opera Sequence

Secret #8: Daily Seinfeld Sequence

Section Three: Funnelology

Secret #9: Reverse Engineering a Successful Funnel

Secret #10: Seven Phases of a Funnel

Secret #11: The Twenty-Three Building Blocks of a Funnel

Secret #12: Frontend vs. Backend Funnels

Secret #13: The Best Bait

Section Four: Funnels and Scripts

Frontend Funnels

Funnel #1: Two-Step, Free-Plus-Shipping

Funnel #2: Self-Liquidating Offer

Funnel #3: Continuity

Funnels for the Middle of the Value Ladder

Funnel #4: The Perfect Webinar

Funnel #5: Invisible Funnel Webinar

Funnel #6: Product Launch

Backend Funnel

Funnel #7: High-Ticket, Three-Step Application

Section Five: ClickFunnels

Conclusion: Ignite