Dotcom Secrets: Hay House Business
Autor Russell Brunsonen Limba Engleză Paperback – 9 aug 2022
DotCom Secrets is not just another "how-to" book on internet marketing.
This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before.
This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.
Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news).
What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them.
In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests.
Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.
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Specificații
ISBN-10: 1788178556
Pagini: 432
Dimensiuni: 228 x 150 x 35 mm
Greutate: 0.51 kg
Editura: Hay House
Seria Hay House Business
Notă biografică
Recenzii
I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell. -- Dan Kennedy"
Descriere
If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you ve got a traffic or conversion problem. In Russell Brunson's experience, after working with thousands of businesses, he has found that s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that s a little harder to see (that s the bad news), but a lot easier to fix (that s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business."
Cuprins
Secret #1: The Secret Formula
Secret #2: The Value Ladder
Secret #3: From a Ladder to a Funnel
Secret #4: How to Find Your Dream Customers
Secret #5: The Three Types of Traffic
Section Two: Your Communication Funnel
Secret #6: The Attractive Character
Secret #7: The Soap Opera Sequence
Secret #8: Daily Seinfeld Sequence
Section Three: Funnelology
Secret #9: Reverse Engineering a Successful Funnel
Secret #10: Seven Phases of a Funnel
Secret #11: The Twenty-Three Building Blocks of a Funnel
Secret #12: Frontend vs. Backend Funnels
Secret #13: The Best Bait
Section Four: Funnels and Scripts
Frontend Funnels
Funnel #1: Two-Step, Free-Plus-Shipping
Funnel #2: Self-Liquidating Offer
Funnel #3: Continuity
Funnels for the Middle of the Value Ladder
Funnel #4: The Perfect Webinar
Funnel #5: Invisible Funnel Webinar
Funnel #6: Product Launch
Backend Funnel
Funnel #7: High-Ticket, Three-Step Application
Section Five: ClickFunnels
Conclusion: Ignite