Consumer Behaviour
Autor Zubin Sethnaen Limba Engleză Paperback – 29 apr 2023
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Specificații
ISBN-13: 9781529754056
ISBN-10: 1529754054
Pagini: 616
Dimensiuni: 189 x 246 x 33 mm
Greutate: 1.17 kg
Ediția:5. Auflage
Editura: SAGE Publications Ltd
ISBN-10: 1529754054
Pagini: 616
Dimensiuni: 189 x 246 x 33 mm
Greutate: 1.17 kg
Ediția:5. Auflage
Editura: SAGE Publications Ltd
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Cuprins
Consumer Behaviour in Context
Understanding Consumer Behaviour
Decisions, Behaviours and Interactions
Consumption in B2C vs. B2B
Consumer Technology and Innovation
Consumers as Individuals (The Psychological Issues)
Drive, Motivation and Hedonism
The Self and Personality
Perception
Learning and Knowledge
Attitude Formation and Change
Consumers as Social Actors (The Sociological Issues)
Reference Groups
Age, Gender and Familial Roles
Culture and Social Mobility
Ethical Consumption
Sustainable Consumption
Understanding Consumer Behaviour
Decisions, Behaviours and Interactions
Consumption in B2C vs. B2B
Consumer Technology and Innovation
Consumers as Individuals (The Psychological Issues)
Drive, Motivation and Hedonism
The Self and Personality
Perception
Learning and Knowledge
Attitude Formation and Change
Consumers as Social Actors (The Sociological Issues)
Reference Groups
Age, Gender and Familial Roles
Culture and Social Mobility
Ethical Consumption
Sustainable Consumption