Consumer Behaviour
Autor Antonidesen Limba Engleză Paperback – 16 iul 1999
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Specificații
ISBN-13: 9780471975137
ISBN-10: 0471975133
Pagini: 644
Dimensiuni: 170 x 244 x 34 mm
Greutate: 1.09 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 0471975133
Pagini: 644
Dimensiuni: 170 x 244 x 34 mm
Greutate: 1.09 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
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Public țintă
Core textbook for consumer behaviour course at advanced undergraduate and postgraduate levelsNotă biografică
Gerrit Antonides is Associate Professor of Economic Psychology in the Faculty of Economics and a Fellow of the Tinbergen Institute at Erasmus University Rotterdam. W. Fred van Raaij is Professor of Marketing and Marketing Communication, and Director of the research institute Erasm at the Rotterdam School of Management, Erasmus University Rotterdam.
Cuprins
Introduction and Overview.
MACRO-FACTORS IN CONSUMPTION.
Demographic Development.
Cultural Development.
Supply and Use of Products and Services.
Consumerism and Consumer Policy.
BASIC PROCESSES.
Perception and Categorization.
Meaning Structure and Values.
Motivation and Consumer Behaviour.
Attitudes and Emotions.
Learning Processes.
Decision Processes.
Situation and Behaviour.
SOCIAL PROCESSES.
Families and Household Production.
Reference Groups.
Innovation.
Lifestyle and Consumption of Time.
Media Use.
Shopping Behaviour.
Financial Behaviour.
Age Groups and Ethnic Consumer Groups.
AFTER-SALES PROCESSES.
Consumer Satisfaction and Complaints.
Consumption and the Environment.
Welfare and Ownership.
APPLICATIONS.
Market Segmentation and Product Differentiation.
Consumer Research.
Epilogue.
Indexes.
MACRO-FACTORS IN CONSUMPTION.
Demographic Development.
Cultural Development.
Supply and Use of Products and Services.
Consumerism and Consumer Policy.
BASIC PROCESSES.
Perception and Categorization.
Meaning Structure and Values.
Motivation and Consumer Behaviour.
Attitudes and Emotions.
Learning Processes.
Decision Processes.
Situation and Behaviour.
SOCIAL PROCESSES.
Families and Household Production.
Reference Groups.
Innovation.
Lifestyle and Consumption of Time.
Media Use.
Shopping Behaviour.
Financial Behaviour.
Age Groups and Ethnic Consumer Groups.
AFTER-SALES PROCESSES.
Consumer Satisfaction and Complaints.
Consumption and the Environment.
Welfare and Ownership.
APPLICATIONS.
Market Segmentation and Product Differentiation.
Consumer Research.
Epilogue.
Indexes.
Descriere
Developed from a wholly European perspective and containing European data and examples throughout, this text includes European sociodemographic data, consumer sentiment data, data on consumer unions, and data on values.