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Consumer Behavior

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Notă GoodReads:
en Limba Engleză Carte Paperback – 2017
ThepopularCONSUMERBEHAVIOR,7Edrawskeyconceptsfrommarketing,psychology,sociology,andanthropologytopresentastrongfoundationandhighlypracticalfocusonreal-worldapplicationsfortoday'sglobalbusinessenvironment.Withthisnewedition,youexaminethelatestresearchandcurrentbusinesspracticeswithextensivecoverageofsocialmediainfluences,increasedconsumerpower,andemergingneurosciencefindings.Youalsostudycontroversiesinconsumerdecision-makinginvolvingmoney,goals,emotions,charity,health,materialism,andsustainability.Thiseditionincreasesitsemphasisonsocialresponsibilityandethicsinmarketing,scrutinizingboththedarksideandconstructivepossibilities.Withevenmorereal-worldexamplesandthought-provokingapplicationexercises,includingnewchapter-openingexamplesandclosingcases,CONSUMERBEHAVIOR,7Eprovidesathorough,yetenjoyableguidethatenablesyoutomastertheskillsyouneed.
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Specificații

ISBN-13: 9781305507272
ISBN-10: 1305507274
Pagini: 560
Dimensiuni: 217 x 277 x 24 mm
Greutate: 1.11 kg
Editura: CENGAGE LEARNING INC