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Competition is Irrelevant

Autor Peg Marckworth
en Limba Engleză Paperback – 13 mai 2015
A well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small business owners leave their brand to chance--or think their logo is their brand. Being great at what you do isn't enough, explains Peg Marckworth. Your clients need to recognize your unique capabilities and understand why you are the right choice for them. Competition is Irrelevant offers a step-by-step process to identify your unique offering, define your best clients, and determine effective communication strategies. Competition is Irrelevant is a definitive resource for maximizing potential and profits for your business or career.
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Specificații

ISBN-13: 9780996155342
ISBN-10: 0996155341
Pagini: 188
Dimensiuni: 191 x 235 x 11 mm
Greutate: 0.36 kg
Editura: Marckworth Associates Inc