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Where the Suckers Moon de Randall Rothenberg

Where the Suckers Moon

Autor Randall Rothenberg
en Limba Engleză Paperback – 31 oct 1995
Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).
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Specificații

ISBN-13: 9780679740421
ISBN-10: 0679740422
Pagini: 494
Dimensiuni: 132 x 203 x 27 mm
Greutate: 0.55 kg
Ediția:Vintage Books.
Editura: Knopf Doubleday Publishing Group

Descriere

Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read".--Neil Postman (Technopoly).

Notă biografică

RANDALL ROTHENBERG is the author of The Neoliberals: Creating the New American Politics. At The New York Times, Rothenberg was the science, politics, and food editor of the Sunday magazine until he left in 1991. Previously, he was a contributing editor at Esquire and wrote extensively for other national magazines. During the writing of this book, he served as a residential Fellow at the Freedom Forum Media Studies Center at Columbia University. He lives with his wife in New York City.