The Dip (The Dip)

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en Limba Engleză Paperback – 26 Jul 2007

This iconic bestseller from the bestselling author of All Marketers Are Liars proves that winners are just the best quitters and 'should be on every entrepreneur's book list' (

Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.

According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.

'Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent. . . Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move' (Publishers Weekly)

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  Little Brown Book Group – 26 Jul 2007 6563 lei  22-36 zile +1053 lei  5-11 zile
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ISBN-13: 9780749928308
ISBN-10: 0749928301
Pagini: 96
Dimensiuni: 129 x 196 x 10 mm
Greutate: 0.12 kg
Editura: Little Brown Book Group
Seria The Dip

Locul publicării: United Kingdom

Notă biografică

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.