The Bezos Blueprint

Introduction: It's Always Day One

Part I: Set the Foundation
1: Simple Is the New Superpower
2: A Modern Spin on Ancient Words
3: Writing That Dazzles, Shines, and Sparkles
4: The Logline: Your Big Idea
5: Metaphors That Stick
6: A Communicator's "Most Formidable" Weapon

Part II: Build the Story Structure
7: Epic Storytelling in Three Acts
8: Origin Stories
9: The Narrative Information Multiplier
10: Working Backwards to Get Ahead
11: Leaders Are Readers

Part III: Deliver the Plan
12: AMP Your Presentations to Inspire Your Audience
13: Make the Mission Your Mantra
14: Symbols Convey Big Ideas
15: Humanize Data
16: The Gallo Method: Sell Your Idea in Fifteen Seconds
Conclusion: Invent and Wander

Coaching Drills at a Glance
Notes
Index