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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience: Bestsellers cărți Inovație în Business

Autor Carmine Gallo
en Limba Engleză Paperback – 16 sep 2016
Now in paperback—the Wall Street Journal bestseller that reveals the secrets behind Steve Job’s legendary presentations, with a new introduction about his legacy.
Celebrating the inspiring life and vision of Apple’s game-changing CEO, The Presentation Secrets of Steve Jobs has become the essential go-to guide for top-level executives, middle managers, organizational speakers, startup entrepreneurs, and pretty much anyone who needs to engage, persuade, and captivate an audience.
This is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that anyone can master. You’ll learn how to take charge of a room, create an inspiring brand story, deliver unforgettable moments—and do it powerfully, effortlessly, and effectively.

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Specificații

ISBN-13: 9781259835889
ISBN-10: 125983588X
Pagini: 272
Dimensiuni: 152 x 226 x 25 mm
Greutate: 0.34 kg
Editura: McGraw Hill Education
Colecția McGraw-Hill
Seriile Bestsellers cărți Inovație în Business, Bestsellers cărți despre Apple și Steve Jobs

Locul publicării:United States

Cuprins

Acknowledgments v

Preface vii

Introduction: How to Be Insanely Great in Front of Any Audience xi

Act 1: Create The Story 1

Scene1: Plan in Analog 3

Scene 2: Answer the One Question That Matters Most 15

Scene 3: Develop a Messianic Sense of Purpose 27

Scene 4: Create Twitter-Like Headlines 39

Scene 5: Draw a Road Map 49

Scene 6: Introduce the Antagonist 63

Scene 7: Reveal the Conquering Hero 75

Intermission 1: Obey the Ten-Minute Rule 83

Act 2: Deliver the Experience 85

Scene 8: Channel Their Inner Zen 87

Scene 9: Dress Up Your Numbers 105

Scene 10: Use "Amazingly Zippy" Words 113

Scene 11: Share the Stage 127

Scene 12: Stage Your Presentation with Props 137

Scene 13: Reveal a "Holy Shit" Moment 151

Intermission 2: Schiller Learns from the Best 161

Act 3: Refine and Rehearse 165

Scene 14: Master Stage Presence 167

Scene 15: Make it Look Effortless 179

Scene 16: Wear the Appropriate Costume 195

Scene 17: Toss the Script 199

Scene 18: Have Fun 207

Encore: One More Thing 215

Postscript: Steve Jobs by the Book 219

Notes 235

Index 247


Descriere

Now in paperback—the Wall Street Journal bestseller that reveals the secrets behind Steve Job’s legendary presentations, with a new introduction about his legacy.
Celebrating the inspiring life and vision of Apple’s game-changing CEO, The Presentation Secrets of Steve Jobs has become the essential go-to guide for top-level executives, middle managers, organizational speakers, startup entrepreneurs, and pretty much anyone who needs to engage, persuade, and captivate an audience.
This is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that anyone can master. You’ll learn how to take charge of a room, create an inspiring brand story, deliver unforgettable moments—and do it powerfully, effortlessly, and effectively.
 


Notă biografică

Carmine Gallo is the author of seven books, including the Wall Street Journal bestseller The Presentation Secrets of Steve Jobs and the award-winning The Innovation Secrets of Steve Jobs. He is also the author of the bestseller Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds. He is a popular Forbes.com columnist, keynote speaker, and communications coach whose techniques have been implemented by Fortune 100 companies. His clients include Intel, Coca-Cola, Chevron, SanDisk, and Pfizer. He lives in Pleasanton, California, with his wife and two daughters. www.carminegallo.com