The Bezos Blueprint
Autor Carmine Galloen Limba Engleză Paperback – 30 noi 2023
Jeff Bezos built Amazon. A dreamer who turned a bold idea into the world's most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world's largest employers.
In The Bezos Blueprint, Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon's astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak and motivate teams and customers.
The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you.
'Carmine Gallo examines more than two decades of Bezos letters to reveal the writing and communication strategies that should be taught to everyone with a story to tell' - Marc Randolph, co-founder and first CEO of Netflix
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Specificații
ISBN-13: 9781035004119
ISBN-10: 1035004119
Pagini: 272
Dimensiuni: 131 x 198 x 20 mm
Greutate: 0.19 kg
Editura: Pan Macmillan
ISBN-10: 1035004119
Pagini: 272
Dimensiuni: 131 x 198 x 20 mm
Greutate: 0.19 kg
Editura: Pan Macmillan
Notă biografică
Carmine Gallo is the bestselling author of Talk Like TED and The Storyteller's Secret. He is a communications coach for widely admired and Fortune 500 brands such as Pfizer, LinkedIn, Intel and Coca-Cola, and a keynote speaker known for teaching the world's most respected business leaders how to deliver dynamic presentations and share inspiring stories. He is a columnist for Forbes and Entrepreneur. He is the head of Gallo Communications in California, where he resides with his wife.
Cuprins
Introduction: It's Always Day One
Part I: Set the Foundation
1: Simple Is the New Superpower
2: A Modern Spin on Ancient Words
3: Writing That Dazzles, Shines, and Sparkles
4: The Logline: Your Big Idea
5: Metaphors That Stick
6: A Communicator's "Most Formidable" Weapon
Part II: Build the Story Structure
7: Epic Storytelling in Three Acts
8: Origin Stories
9: The Narrative Information Multiplier
10: Working Backwards to Get Ahead
11: Leaders Are Readers
Part III: Deliver the Plan
12: AMP Your Presentations to Inspire Your Audience
13: Make the Mission Your Mantra
14: Symbols Convey Big Ideas
15: Humanize Data
16: The Gallo Method: Sell Your Idea in Fifteen Seconds
Conclusion: Invent and Wander
Coaching Drills at a Glance
Notes
Index
Part I: Set the Foundation
1: Simple Is the New Superpower
2: A Modern Spin on Ancient Words
3: Writing That Dazzles, Shines, and Sparkles
4: The Logline: Your Big Idea
5: Metaphors That Stick
6: A Communicator's "Most Formidable" Weapon
Part II: Build the Story Structure
7: Epic Storytelling in Three Acts
8: Origin Stories
9: The Narrative Information Multiplier
10: Working Backwards to Get Ahead
11: Leaders Are Readers
Part III: Deliver the Plan
12: AMP Your Presentations to Inspire Your Audience
13: Make the Mission Your Mantra
14: Symbols Convey Big Ideas
15: Humanize Data
16: The Gallo Method: Sell Your Idea in Fifteen Seconds
Conclusion: Invent and Wander
Coaching Drills at a Glance
Notes
Index