Cantitate/Preț
Produs
Total produse
Vezi coșul
Subliminal de Leonard Mlodinow

Subliminal

Autor Leonard Mlodinow
Notă:  5.00 · o notă - 1 recenzie 
en Limba Engleză Paperback – 2 ian 2014

Recomandăm această lucrare ca o referință esențială pentru nivelul de licență și master în psihologie cognitivă și neuroștiințe, oferind o sinteză accesibilă a cercetărilor neurologice din ultimele două decenii. În Subliminal, Leonard Mlodinow demonstrează cum experiența noastră asupra lumii este modelată fundamental de procesele inconștiente, demontând ipoteza clasică a primatului controlului conștient. Considerăm că forța acestui volum rezidă în capacitatea autorului de a transpune date complexe din laborator în scenarii cotidiene: de la modul în care ne alegem partenerii de afaceri, până la mecanismele prin care ne reconstruim eronat amintirile.

Textul extinde cadrul propus de Before You Know It de John Bargh cu date noi din neuroimagistică, oferind o perspectivă mai tehnică, dar la fel de fluidă, asupra modului în care mintea procesează informația „invizibilă”. Spre deosebire de abordarea lui Shankar Vedantam din The Hidden Brain, care se concentrează pe implicațiile sociale și politice ale prejudecăților inconștiente, Mlodinow păstrează rigoarea fizicianului, analizând arhitectura creierului fără a sacrifica spiritul ludic observat în recenziile din Huffington Post.

În contextul operei sale, Subliminal face tranziția de la hazardul matematic explorat în The Drunkard’s Walk către biologia comportamentului uman, temă pe care o va rafina ulterior în Emotional. Descoperim aici aceeași claritate conceptuală pe care Mlodinow a aplicat-o în colaborările sale cu Stephen Hawking, transformând o monografie despre inconștient într-o lectură revelatoare despre limitele propriei noastre raționalități.

Citește tot Restrânge

Preț: 6173 lei

Preț vechi: 7771 lei
-21%

Puncte Express: 93
Paperback (2) de la 6173 lei

Carte disponibilă

Livrare economică 04-10 iunie
Livrare express 15-21 mai pentru 3542 lei

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă

Specificații

ISBN-13: 9780241960547
ISBN-10: 0241960541
Pagini: 272
Dimensiuni: 128 x 198 x 20 mm
Greutate: 0.21 kg
Editura: Penguin Books
Locul publicării:London, United Kingdom

Recenzii de la cititorii Books Express

Valentin Postolache a dat nota:

Superbă carte la un preț excelent în lei! Este drept că ediția aceasta Penguin folosește un font cam mic, ce poate crea dificultăți de lectură unora, dar efortul va fi răsplătit de claritatea expunerii și de umorul de calitate cu care Mlodinow tratează descoperiri ale psihologiei care te pot înspăimânta adeseori. Recomand.

Citește tot Restrânge

De ce să citești această carte

Adresată studenților și profesioniștilor din științele comportamentale, această carte oferă o înțelegere profundă a mecanismelor care ne guvernează deciziile fără știrea noastră. Cititorul câștigă o perspectivă critică asupra propriilor procese mentale, învățând să identifice sursele distorsiunilor în memorie și judecată. Este un instrument valoros pentru oricine dorește să navigheze mai eficient în relațiile interpersonale și profesionale, înțelegând „de ce” facem ceea ce facem.

Despre autor

Leonard Mlodinow este un fizician american de prestigiu, cercetător la California Institute of Technology (Caltech) și membru al Societății Americane de Fizică. Cu un doctorat obținut la Berkeley, cariera sa este una neconvențională, variind de la scrierea scenariilor pentru Star Trek: The Next Generation până la dezvoltarea de software educațional la Disney. Este recunoscut la nivel mondial pentru colaborarea sa strânsă cu Stephen Hawking, alături de care a scris The Grand Design și A Briefer History of Time. Lucrările sale de popularizare a științei sunt apreciate pentru rigoarea academică dublată de un stil narativ captivant.

Recenzii

Delightful...Our lives may be shaped by chance, but they are enriched by awareness-just the sort of awareness that this fascinating book will give you
Leonard Mlodinow never fails to make science both accessible and entertaining
With the same deft touch he showed in The Drunkard's Walk, Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior
Mlodinow has written an engaging and insightful ... [he] not only makes neuroscience understandable-he makes it fascinating. After reading this book, you will look at yourself (and those around you) in a new way
Think you know the whys and hows of your choices? Think again. Follow Mlodinow on a gorgeous journey into the enormous mental backstage behind the curtain of consciousness

Descriere scurtă

Leonard Mlodinow, the best-selling author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking) and War of the Worldviews (with Deepak Chopra) here examines how the unconscious mind shapes our experience of the world, and how, for instance, we often misperceive everything from our relationships with family, friends and business associates, the reasons for our investment decisions, to our own past.

Your preference in politicians, the amount of tip you give the waiter-all our judgments and perceptions-reflect the workings of our mind on two levels, the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades scientific researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious, and a sea change in our understanding of how the mind affects the way we live.
These cutting-edge discoveries have revealed that the way we experience life-our perception, behavior, memory, and social judgment-is largely driven by the mind's subliminal processes and not by the conscious ones, as we have long believed. Employing his trademark wit and his lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self, increasing our understanding of how the human mind works, and how we interact with friends, strangers, spouses and coworkers. In the process he changes our view of ourselves and the world around us.

Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include War of the Worldviews (with Deepak Chopra); the two national best sellers The Grand Design (with Stephen Hawking) and The Drunkard's Walk (a New York Times Notable Book and short-listed for the Royal Society Prize for Science Books); Feynman's Rainbow; and Euclid's Window. He also wrote for the television series MacGyver and Star Trek: The Next Generation.

Notă biografică

Leonard Mlodinow is the best selling author of The Drunkard's Walk, Subliminal and Elastic. He co-authored two books with Stephen Hawking and later wrote an acclaimed memoir, Stephen Hawking, about their time together. He has written for television, including multiple episodes of Star Trek: The Next Generation, as well as helping Steven Spielberg and Robin Williams make a video game. There are now over one million copies of Leonard Mlodinow's books in print.

Extras

  Prologue
 
In June 1879, the American philosopher and scientist Charles Sanders Peirce was on a steamship journey from Boston to New York when his gold watch was stolen from his stateroom. Peirce reported the theft and insisted that each member of the ship’s crew line up on deck. He interviewed them all, but got nowhere. Then, after a short walk, he did something odd. He decided to guess who the perpetrator was, even though he had nothing to base his suspicions on, like a poker player going all in with a pair of deuces. As soon as Peirce made his guess, he found himself convinced that he had fingered the right man. “I made a little loop in my walk,” he would later write, “which had not taken a minute, and as I turned -toward them, all shadow of doubt had vanished.”
 
Peirce confidently approached his suspect, but the man called his bluff and denied the accusation. With no evidence or logical reason to back his claim, there was nothing Peirce could do—until the ship docked. When it did, Peirce immediately took a cab to the local Pinkerton office and hired a detective to investigate. The detective found Peirce’s watch at a pawnshop the next day. Peirce asked the proprietor to describe the man who’d pawned it. According to Peirce, the pawnbroker described the suspect “so graphically that no doubt was possible that it had been my man.” Peirce wondered how he had guessed the identity of the thief. He concluded that some kind of instinctual perception had guided him, something operating beneath the level of his conscious mind.
 
If mere speculation were the end of the story, a scientist would consider Peirce’s explanation about as convincing as someone saying, “A little birdie told me.” But five years later Peirce found a way to translate his ideas about unconscious perception into a laboratory experiment by adapting a procedure that had first been carried out by the physiologist E. H. Weber in 1834. Weber had placed small weights of varying degrees of heaviness, one at a time, at a spot on a subject’s skin, in order to determine the minimum weight difference that could be detected by the subject. In the experiment performed by Peirce and his prize student, Joseph Jastrow, the subjects of the study were given weights whose difference was just below that minimum detectable threshold (those subjects were actually Peirce and Jastrow themselves, with Jastrow experimenting on Peirce, and Peirce on Jastrow). Then, although they could not consciously discriminate between the weights, they asked each other to try to identify the heavier weight anyway, and to indicate on a scale running from 0 to 3 the degree of confidence they had in each guess. Naturally, on almost all trials both men chose 0. But despite their lack of confidence, they in fact chose the correct object on more than 60 percent of the trials, significantly more than would have been expected by chance. And when Peirce and Jastrow repeated the experiment in other contexts, such as judging surfaces that differed slightly in brightness, they obtained a comparable result—they could often correctly guess the answer even though they did not have conscious access to the information that would allow them to come to that conclusion. This was the first scientific demonstration that the unconscious mind possesses knowledge that escapes the conscious mind.
 
Peirce would later compare the ability to pick up on unconscious cues with some considerable degree of accuracy to “a bird’s musical and aeronautic powers . . . it is to us, as those are to them, the loftiest of our merely instinctive powers.” He elsewhere referred to it as that “inward light . . . a light without which the human race would long ago have been extirpated for its utter incapacity in the struggles for existence.” In other words, the work done by the unconscious is a critical part of our evolutionary survival mechanism. For over a century now, research and clinical psychologists have been cognizant of the fact that we all possess a rich and active unconscious life that plays out in parallel to our conscious thoughts and feelings and has a powerful effect on them, in ways we are only now beginning to be able to measure with some degree of accuracy.
 
Carl Jung wrote, “There are certain events of which we have not consciously taken note; they have remained, so to speak, below the threshold of consciousness. They have happened, but they have been absorbed subliminally.” The Latin root of the word “subliminal” translates to “below threshold.” Psychologists employ the term to mean below the threshold of consciousness. This book is about subliminal effects in that broad sense—about the processes of the unconscious mind and how they influence us. To gain a true understanding of human experience, we must understand both our conscious and our unconscious selves, and how they interact. Our subliminal brain is invisible to us, yet it influences our conscious experience of the world in the most fundamental of ways: how we view ourselves and others, the meanings we attach to the everyday events of our lives, our ability to make the quick judgment calls and decisions that can sometimes mean the difference between life and death, and the actions we engage in as a result of all these instinctual experiences.
 
Though the unconscious aspects of human behavior were actively speculated about by Jung, Freud, and many others over the past century, the methods they employed—introspection, observations of overt behavior, the study of people with brain deficits, the implanting of electrodes into the brains of animals—provided only fuzzy and indirect knowledge. Meanwhile, the true origins of human behavior remained obscure. Things are different today. Sophisticated new technologies have revolutionized our understanding of the part of the brain that operates below our conscious mind—what I’m referring to here as the subliminal world. These technologies have made it possible, for the first time in human history, for there to be an actual science of the unconscious. That new science of the unconscious is the subject of this book.



From the Hardcover edition.