The Strategic Management Blueprint presents a clear, logical and succinct approach to strategy which is useful for both practising managers and students. It provides a clear framework for understanding the key issues in corporate strategy, supported by current case examples.


The highly successful first edition has now been fully revised and extended to take account of the latest developments in the field of strategic management. The second edition features:

• Twelve new cases


• New chapters on issues relating to the resource-based view of the firm, innovation, learning, and the 'new economy'


• A new concluding chapter looking at present and future issues in strategic management.

The text continues to combine the latest management concepts with an emphasis on current business applications and implementation.