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Social Media Audit: Measure for Impact: SpringerBriefs in Computer Science

Autor Urs E. Gattiker
en Limba Engleză Paperback – 29 oct 2012
Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards.
This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.
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Specificații

ISBN-13: 9781461436027
ISBN-10: 1461436028
Pagini: 116
Ilustrații: IX, 106 p. 2 illus.
Dimensiuni: 155 x 235 x 6 mm
Greutate: 1.88 kg
Ediția:2013
Editura: Springer
Colecția Springer
Seria SpringerBriefs in Computer Science

Locul publicării:New York, NY, United States

Public țintă

Professional/practitioner

Cuprins

Introduction.- Cost Analysis: Facebook and Google Plus.- Preparing for the Social Media Audit.- Scope and Focus of the Social Media Audit.- Develop and Manage Process.- Governance, Compliance and Maintenance of the Process.- Evaluating the Process - Quality Assurance.- Continuous Improvement.- Conclusion.

Caracteristici

Includes supplementary material: sn.pub/extras