As technology advances, digital marketers discovered for more actionable insights into their consumer's behavior and the integrated online marketing strategies which align with them. One of these is the SEO (Search Engine Optimization), - a method that uses data observation and marketing research to determine the most suitable keyword for a website. As digital marketing has taken most of the businesses this book utilizes a helpful guide and tips for beginners to introduce how you can compete or learn SEO and its role. This will help you; discover how SEO works and interact with websites. Learn some useful tools and applications for helping you optimize your website in order to improve the search engines see your page. As the growth of the Internet constantly changing at a much faster rate it is important to keep an eye on those ahead of us and the trends and developments in internet marketing strategies globally.