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Seeing Around Corners de Rita Mcgrath

Seeing Around Corners

Autor Rita Mcgrath
en Limba Engleză Paperback – 21 sep 2021

Capacitatea de a anticipa schimbările structurale înainte ca ele să devină evidente pentru întreaga piață nu mai este un avantaj competitiv opțional, ci o condiție de supraviețuire. Observăm că majoritatea liderilor de business reacționează la perturbări abia după ce acestea au produs daune iremediabile. Rita Mcgrath, una dintre cele mai influente voci din managementul mondial, demonstrează în Seeing Around Corners că punctele de inflexiune nu sunt fenomene haotice, ci rezultatul unor procese care pot fi monitorizate și exploatate strategic. Dacă Only the Paranoid Survive de Andrew Grove v-a oferit cadrul teoretic și intuiția necesară pentru a înțelege punctele de inflexiune strategică, această carte publicată de HOUGHTON MIFFLIN oferă instrumentele practice pentru a le identifica în timp real. Rita Mcgrath trece dincolo de diagnosticul post-factum și propune o metodologie riguroasă pentru a vedea „după colț”. Remarcăm rigoarea academică a autoarei, profesor la Columbia Business School, care este dublată de o abordare pragmatică: cititorul va învăța cum să seteze sisteme de avertizare timpurie și cum să mobilizeze resursele organizației pentru a capitaliza pe marginea schimbării. Analizând studii de caz contrastante — de la ascensiunea fulminantă Amazon la declinul Blockbuster — textul subliniază urgența de a dezvolta o „agilitate strategică”. Nu este un volum de speculații despre viitor, ci un manual despre cum să interpretezi semnalele slabe din prezent pentru a evita obsolescența. Cartea beneficiază de girul lui Clayton Christensen, element ce confirmă valoarea soluțiilor propuse pentru gestionarea inovației disruptive.

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Specificații

ISBN-13: 9780358646525
ISBN-10: 0358646529
Pagini: 288
Dimensiuni: 133 x 203 x 18 mm
Greutate: 0.37 kg
Editura: HOUGHTON MIFFLIN
Locul publicării:United States

De ce să citești această carte

Recomandăm această carte liderilor și antreprenorilor care doresc să depășească faza de reacție și să treacă la cea de anticipare. Citind Seeing Around Corners, veți câștiga o metodă concretă de a identifica tendințele emergente înainte ca ele să vă afecteze profitabilitatea. Este lectura esențială pentru oricine dorește să transforme riscul disruptiv într-o oportunitate de creștere, folosind instrumente validate de experți de top în strategia de afaceri.

Descriere scurtă

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage

Featuring a foreword by Clayton Christensen

Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and Toys “R” Us). Only those leaders who can “see around corners”—that is, spot the disruptive inflection points developing before they hit—are poised to succeed in this market.

Columbia Business School professor and corporate consultant Rita McGrath contends that inflection points, though they may seem sudden, are not random. Every seemingly overnight shift is the final stage of a process that has been subtly building for some time. Armed with the right strategies and tools, smart businesses can see these inflection points coming and use them to gain a competitive advantage. Seeing Around Corners is the first hands-on guide to anticipating, understanding, and capitalizing on the inflection points shaping the marketplace. 
 

Recenzii

Rita McGrath is in the Top 10 of Thinkers50, ranked number 5.  SEEING AROUND CORNERS named one of the top three business books of 2019 by strategy + business.  FEATURING A FOREWORD BY CLAYTON CHRISTENSEN   "Sharp, stimulating primer...the message and advice are pithy, clever, and encouraging."—Publishers Weekly   “At IDEO, we have been helping clients see what their future could be for decades. I’m excited that we now have such a human, entertaining, and thoughtful guide to explain why it is so important to get ready for the next inflection point. There is not a leader or organization that won’t benefit from diving into this splendid book.” —TIM BROWN, Chair of IDEO and author of Change By Design   "This book is chockful of arresting reflections on inflection points, and practical tips on how to recognize them, understand them, and above all, to take advantage of them. A necessity on the bookshelf of every leader."  —HAYAGREEVA "HUGGY" RAO, Atholl McBean Professor of Organizational Behavior, Graduate School of Business, Stanford University      “Rita McGrath learned how to see around corners early in the age of disruption and has been ahead of the curve ever since. Along with Clayton Christensen, she is one of my go-to thinkers on how people need to be thinking about disruptive change.  This entertaining, straightforward book should be a constant companion as you consider your next steps, both as a business leader and an individual. Compelling story telling, important data, incisive analysis—a great, important read.”    —WHITNEY JOHNSON, Founder and CEO at WLJ Advisors. Award-winning Author of Build an A Team     “Seeing Around Corners really captures the essence of working together - both process and expected behaviors - and how it enables all of us to know where we are, where we are going, and then anticipate and act on the inflection points to continuously deliver value for the greater good!”     —ALAN MULALLY, former CEO of Boeing Commercial Airplanes and the Ford Motor Company      ”I never miss the opportunity to include Rita McGrath in my executive events – read this book and you’ll know why!”   —Marshall Goldsmith, #1 New York Times bestselling author of Triggers, MOJO and What Got You Here Won’t Get You There.      “Rita McGrath has long been one of my go-to thinkers on strategy, innovation and entrepreneurship.  Seeing Around Corners builds beautifully on her earlier works by showing us that anticipating significant change is not some innate talent that only a few have. Rather, it is a discipline that can be learned and systematically improved.  A game-changer!”   —ALEX OSTERWALDER, Co-Founder, Strategyzer.com, bestselling author of Business Model Generation     “Yesterday’s strategy tools are increasingly incompatible with today’s dynamic environment. Seeing Around Corners is a vital addition to the strategy field. It is Rita McGrath at her best, combining thought-provoking frameworks, practical guidance and deeply researched, engaging case studies. Highly recommended.”   —SCOTT D. ANTHONY, Senior Partner, Innosight, author of Dual Transformation and The Little Bla —