Scientific Advertising
Autor Claude Hopkinsen Limba Engleză Paperback – 31 oct 2019
A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.
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Specificații
ISBN-13: 9780486836058
ISBN-10: 0486836053
Pagini: 112
Dimensiuni: 130 x 203 x 10 mm
Greutate: 0.14 kg
Editura: Dover Publications Inc.
ISBN-10: 0486836053
Pagini: 112
Dimensiuni: 130 x 203 x 10 mm
Greutate: 0.14 kg
Editura: Dover Publications Inc.
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