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Reverse Innovation de Vijay Govindarajan

Reverse Innovation

Autor Vijay Govindarajan, Chris Trimble
en Limba Engleză Hardback – 10 apr 2012

Multe corporații occidentale cad încă în capcana mitului conform căruia inovația este un privilegiu exclusiv al centrului, pornind mereu din Silicon Valley spre restul lumii. În Reverse Innovation, Vijay Govindarajan și Chris Trimble demontează această viziune liniară, demonstrând că viitorul creșterii globale depinde de capacitatea companiilor de a importa soluții de pe piețele emergente către cele mature. Găsim în această carte nu doar o teorie economică, ci un manual operațional care explică de ce inovațiile cu cost scăzut și impact major din India sau Brazilia devin vitale pentru supraviețuirea firmelor din economiile dezvoltate.

Remarcăm o structură riguroasă, bazată pe experiența directă a lui Govindarajan ca profesor rezident la General Electric. Autorii analizează mecanismele prin care giganți precum PepsiCo sau Deere & Company au reușit să inverseze fluxul creativității. Pe linia practică a volumului India Inside, dar cu focus pe arhitectura organizațională necesară pentru a susține aceste procese, Reverse Innovation oferă un cadru strategic clar. Putem afirma că lucrarea reprezintă o evoluție naturală față de The Other Side of Innovation; dacă acolo accentul cădea pe execuție, aici perspectiva se mută pe geolocația sursei de valoare. Tonul este unul imperativ, orientat spre rezultate, avertizând liderii că ignorarea acestui fenomen înseamnă cedarea avantajului competitiv în fața noilor jucători globali. Într-o lume în care decalajul dintre națiunile bogate și cele în curs de dezvoltare se reduce accelerat, această carte din portofoliul Harvard Business Review Press devine o resursă esențială pentru înțelegerea noii dinamici a puterii economice.

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Specificații

ISBN-13: 9781422157640
ISBN-10: 1422157644
Pagini: 254
Dimensiuni: 164 x 243 x 32 mm
Greutate: 0.47 kg
Editura: Harvard Business Review Press

De ce să citești această carte

Această carte se adresează liderilor de business și managerilor care doresc să descopere noi motoare de creștere într-o economie globalizată. Cititorul va învăța cum să identifice oportunități în piețele emergente și, mai important, cum să adapteze acele soluții frugale pentru piețele saturate. Este un instrument indispensabil pentru a înțelege cum inovația de tip „low-cost, high-impact” poate redefini succesul unei companii multinaționale.

Despre autor

Vijay Govindarajan, cunoscut sub numele de VG, este unul dintre cei mai influenți gânditori de management din lume, fiind inclus în Thinkers 50 Hall of Fame în 2019. Profesor la Tuck School of Business în cadrul Dartmouth College, acesta a servit drept consultant pe probleme de inovație pentru General Electric, perioadă care i-a oferit datele practice pentru fundamentarea conceptului de inovație inversă. Este dublu câștigător al premiului McKinsey pentru cel mai bun articol publicat în Harvard Business Review și autor de bestselleruri internaționale, activitatea sa fiind axată pe strategie și transformare organizațională.

Descriere scurtă

A New York Times, Wall Street Journal, USA Today, Amazon Bestseller

Reverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and high impact innovations to mature ones.

Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing—and if you want your firm to survive, you’d better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse. CEOs of the world’s most influential companies agree and have cited Reverse Innovation as their playbook for the next generation of global growth.

Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise and why the implications are so profound. Learn how to make innovation in emerging markets happen and how such innovations can unlock even greater opportunity throughout the world. You’ll follow some of the world’s leading companies (including GE, Deere & Company, P&G, and PepsiCo) through stories that illustrate exactly what works and what doesn’t.

If you’re in a Western economy, you need to accept that the future lies far from home. But the idea is not just for Western audiences. If innovation is at the heart of your company or your career, no matter where you practice business, Reverse Innovation is a phenomenon you need to understand. This book will help you do that.

Recenzii

Named a Best Business Book for 2012 in strategy+business magazine

“Whether you are an executive of a global company or you are simply interested in innovation among cultural differences, creativity, and diversity, this is a lovely and persuasive read.” — Business Insider

“In Reverse Innovation: Create Far from Home, Win Everywhere, Vijay Govindarajan and Chris Trimble make a compelling argument for companies to not just widen their lens, but shift it to a completely different context— that of developing economies.” — strategy+business magazine

“This lovely, persuasive work couples the focused repetition of a good textbook with the lively style of an entertaining article.” — Directorship (South Africa)

“Highly recommended... released this year to a chorus of approval from global business leaders this book explains the way in which the flow of innovation has changed... Reverse Innovation shows senior managers how to make innovation in emerging markets happen, and how these innovations can unlock business opportunities on a global scale - using real-life case studies to illustrate the theories.” — Business Executive

“The book presents its ideas clearly, with about half devoted to the general concepts and the other half to case examples of companies such as GE, Procter & Gamble and PepsiCo, which are leading the way in reverse innovation. If your company can benefit from reverse innovation – or might suffer from it—the book is well worth reading.” — Globe & Mail

“…a book that offers provocative insights into the quickly changing dynamics of the global economy.” “The book is rich with examples…” — The Wall Street Journal

“In Reverse Innovation, [the authors] argue that…western businesses must similarly learn new tricks from their emerging markets. It is an idea that they have been championing for years and which has become increasingly fashionable.” — The Financial Times

“The book, an extension of a 2009 Harvard Business Review article that Govindarajan and Trimble co-authored with General Electric CEO Jeff Immelt, reads like a how-to guide for executives looking to innovate beyond the U.S. and Europe...It's a useful and even inspiring read for any executive who cares about the future of business innovation.” — Fortune.com

“Reverse Innovation is a must read for anyone seeking to participate in emerging markets, be they CEOs of multinationals, leaders of NGOs, or government policy makers.” — Stanford Social Innovation Review

“This accessible new book...provides a clear evaluation of the issues faced and expert advice on how to implement a reverse innovation strategy.” — Developing Leaders

“Govindarajan [and Trimble] writes about how reverse innovation is rapidly changing the way companies think and how that’s affecting the way they look at markets.” — Fortune (India)

“This insightful book makes a compelling case for the developing world supplying the strongest emerging market of the new century.” — Publishers Weekly

“This is a fascinating book for anyone interested in how concepts of innovation need to change in order to succeed, and an even more important book for those who can actually take part on the level the authors advise.” — 800 CEO READ

“A well-researched and thoughtful book.” — The Irish Times

“This book shows how, counter-intuitively, there are many circumstances when business models and products developed in emerging markets can provide new opportunities in rich economies also.” — Forbes.ru

ADVANCE PRAISE for Reverse Innovation:

Jeffrey R. Immelt, Chairman of the Board and Chief Executive Officer, General Electric—
“Govindarajan and Trimble offer a framework for the next phase of globalization.”

Robert A. McDonald, Chairman of the Board, President and Chief Executive Officer, The Procter & Gamble Co.—
“Reverse Innovation is a playbook for leaders who want to unlock growth in emerging markets.”

William D. Green, Chairman, Accenture—
“Innovation knows no geographic boundaries. This book is a defining work on how we invest and engage the future.”

Omar Ishrak, Chief Executive Officer, Medtronic, Inc.—
"Unique and important work, hard-hitting examples, detailed and actionable steps, and clear explanations.”

Ajay Banga, President and Chief Executive Officer, MasterCard—
“As the world’s economic center of gravity continues to shift—and as new consumers continue to emerge—it’s clear that the logic and business practices that drove yesterday’s success won’t drive tomorrow’s.”

Peter F. Volanakis, Former Chief Operating Officer, Corning Technologies—
“I wish I had this book ten years ago."

Notă biografică

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College, and the first Professor-in-Residence and Chief Innovation Consultant at General Electric. He ranked third in the recent Thinkers 50 list of the greatest management thinkers in the world. Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck.