Cantitate/Preț
Produs
Total produse
Vezi coșul
Predictably Irrational de Dan Ariely

Predictably Irrational

Autor Dan Ariely
en Limba Engleză Paperback – 5 mar 2009

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

Citește tot Restrânge

Toate formatele și edițiile

Toate formatele și edițiile Preț Express
Paperback (2) 7609 lei  3-5 săpt. +1252 lei  6-10 zile
  HarperCollins Publishers – 5 mar 2009 7609 lei  3-5 săpt. +1252 lei  6-10 zile
  Harper Collins Publ. USA – mai 2010 10394 lei  3-5 săpt. +2793 lei  6-10 zile
Hardback (1) 17258 lei  3-5 săpt.
  Harper Collins Publ. USA – 19 mai 2009 17258 lei  3-5 săpt.

Preț: 7609 lei

Nou

Puncte Express: 114
Preț estimativ în valută:
1347€ • 1570$ • 1178£

Carte disponibilă

Livrare economică 31 decembrie 25 - 14 ianuarie 26
Livrare express 16-20 decembrie pentru 2251 lei

 Adaugă în coș

Wish list
Gift list
Am citit!
Adaugă în listă
Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780007256532
ISBN-10: 0007256531
Pagini: 304
Ilustrații: Illustrations
Dimensiuni: 128 x 195 x 30 mm
Greutate: 0.28 kg
Ediția:revised and expanded edition
Editura: HarperCollins Publishers
Locul publicării:United Kingdom

Textul de pe ultima copertă

How do we think about money?
What caused bankers to lose sight of the economy?
What caused individuals to take on mortgages that were not within their means?
What irrational forces guided our decisions?
And how can we recover from an economic crisis?

In this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational, Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble.
Blending common experiences and clever experiments with groundbreaking analysis, Ariely demonstrates how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. As he explains, our reliance on standard economic theory to design personal, national, and global policies may, in fact, be dangerous. The mistakes that we make as individuals and institutions are not random, and they can aggregate in the market—with devastating results. In light of our current economic crisis, the consequences of these systematic and predictable mistakes have never been clearer.
Packed with new studies and thought-provoking responses to readers' questions and comments, this revised and expanded edition of Predictably Irrational will change the way we interact with the world—from the small decisions we make in our own lives to the individual and collective choices that shape our economy.

Recenzii

“Freakonomics held that people respond to incentives, perhaps in undesirable ways, but always rationally. Dan Ariely shows you how people are deeply irrational, and predictably so.”

Notă biografică

Dan Ariely is the bestselling author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty. He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere. He lives in North Carolina with his family.