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Predictably Irrational: The Hidden Forces That Shape Our Decisions. Bestseller de Dan Ariely

Predictably Irrational: The Hidden Forces That Shape Our Decisions. Bestseller

Autor Dan Ariely
en Limba Engleză Paperback – mai 2010
"A marvelous book… thought provoking and highly entertaining."  —Jerome Groopman,New York Timesbestselling author ofHow Doctors Think
“An important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life.” — Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
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Specificații

ISBN-13: 9780061353246
ISBN-10: 0061353248
Pagini: 384
Dimensiuni: 136 x 203 x 23 mm
Greutate: 0.29 kg
Ediția:Revised and updated edition
Editura: Harper Collins Publ. USA
Colecția HarperPerennial

Textul de pe ultima copertă

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

Recenzii

“Freakonomics held that people respond to incentives, perhaps in undesirable ways, but always rationally. Dan Ariely shows you how people are deeply irrational, and predictably so.”

Descriere

"A marvelous book… thought provoking and highly entertaining."  —Jerome Groopman, New York Times bestselling author of How Doctors Think
“An important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life.” — Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

Notă biografică

Dan Ariely is the bestselling author of Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty. He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and is the founder of the Center for Advanced Hindsight. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere. He lives in North Carolina with his family.