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HBR's 10 Must Reads on Innovation: Harvard Business Review

Autor Harvard Business Review, Peter Ferdinand Drucker, Clayton M. Christensen, Vijay Govindarajan
en Limba Engleză Paperback – 26 feb 2013
NEW from the bestselling HBR's 10 Must Reads series.
"To innovate profitably, you need more than just creativity. Do you have what it takes?"
If you read nothing else on inspiring and executing innovation, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.
Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to:
- Decide which ideas are worth pursuing
- Innovate through the front lines--not just from the top
- Adapt innovations from the developing world to wealthier markets
- Tweak new ventures along the way using discovery-driven planning
- Tailor your efforts to meet customers' most pressing needs
- Avoid classic pitfalls such as stifling innovation with rigid processes

Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:
"HBR's 10 Must Reads: The Essentials
HBR's 10 Must Reads on Communication
HBR's 10 Must Reads on Collaboration
HBR's 10 Must Reads on Leadership
HBR's 10 Must Reads on Making Smart Decisions
HBR's 10 Must Reads on Managing Yourself
HBR's 10 Must Reads on Strategic Marketing
HBR's 10 Must Reads on Teams"

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Specificații

ISBN-13: 9781422189856
ISBN-10: 1422189856
Pagini: 179
Dimensiuni: 140 x 206 x 20 mm
Greutate: 0.23 kg
Editura: Harvard Business Review Press
Colecția Harvard Business Publishing
Seriile Harvard Business Review, Harvard Business Publishing, HBR's 10 Must Reads


Descriere

Innovation luminaries including Peter Drucker, Rosabeth Moss Kanter, and Clayton Christensen provide insights and advice that you need to: - Adapt innovations from the developing world to wealthier markets - Plan all-new ventures by testing and tweaking - Manage risk across an innovation portfolio - Avoid classic pitfalls such as stifling innovation with rigid processes - Iterate to arrive at the best possible product offering "HBR's 10 Must Reads on Innovation"--coming Spring 2013 along with these other new additions to the popular series: "HBR's 10 Must Reads on Communication" "HBR's 10 Must Reads on Teams" "HBR's 10 Must Reads on Making Smart Decisions" "HBR's 10 Must Reads on Strategic Marketing" "HBR's 10 Must Reads on Collaboration"