Public Affairs in Practice (PR in Practice)

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en Limba Engleză Carte Paperback – 03 Nov 2006
Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. This is the first book to examine the methods PA professionals use to make an impact. It takes each area of the industry in turn and looks at the tools involved in delivering a PA programme. It also highlights the potential benefits of public affairs, such as protecting an organization from perceived threats of new regulation; identifying new market opportunities; and raising the profile of an organization. Case studies and tips from industry professionals make this a practical "how to" guide for practitioners at all levels and students. Importantly, the authors consider not only established markets the US, UK and Western Europe but also the opportunities presented to companies from these countries by the EU accession states and China, where there are currently very few PA professionals. Finally, there is a discussion of future trends and developments in PA.
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ISBN-13: 9780749444723
ISBN-10: 074944472X
Pagini: 168
Dimensiuni: 155 x 233 x 15 mm
Greutate: 0.34 kg
Editura: Kogan Page
Seria PR in Practice

Locul publicării: United Kingdom


Foreword by Senator George Mitchell
Preface by Stuart Thomson and Steve John
1. Introduction
Public Affairs in Practice
What is lobbying?
Lobbying or public affairs?
How the UK public affairs industry has changed
What difference does public affairs make?
Public affairs around the globe
Getting into public affairs
Early stages
Codes of conduct
2. The Art of Lobbying
Why lobby?
What do you want to do?
How policy is made in the UK
How to lobby
Contact programme
Local government
Global institutions
General rules
3. Reputation and the Media
Media relations
Crisis management
4. Managing Issues
Get to the heart of the issue
Building the evidence
Think tanks
Economic consultancies
Business schools
Polling organizations
Building support
5. Stakeholder Relations
The value of stakeholders
Identify your stakeholders
Understanding your stakeholders
Engaging your stakeholders
Planning communications
6. Corporate Social Responsibility
Measuring CSR
The growth of CSR
Why CSR?
The role of government
Impact of CSR on public affairs
7. Conclusion
On a personal level
Future trends and developments
Public affairs – a checklist
8. Appendix – Codes of Conduct

Notă biografică

Stuart Thomson, Steve John