Internal Communications

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Notă GoodReads:
en Limba Engleză Carte Paperback – 03 Aug 2014
Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters. Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step approach to devising an internal communications strategy. Written by experts with extensive experience as consultants and in-house leaders in the private, public and not-for-profit sectors, Internal Communications covers how to build an internal communications team and plan; devise messages and decide which channels to use; work with line managers and senior leaders; research and evaluate internal communications and support change within an organization. Supported by easy to follow models, example explanations of the core theory, and case studies, it provides students and internal communicators alike with the practical tools and advice they need to make a difference in an organization. The book is also supported by online resources, including slides for lecturers.
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ISBN-13: 9780749469320
ISBN-10: 0749469323
Pagini: 272
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.44 kg
Editura: Kogan Page

Notă biografică

Liam FitzPatrick
is CEO of Agenda Campaigns and is one of the co-authors of the definitive competency model for internal communicators. He was previously Head of Practice in Internal Communications for Bell Pottinger and has worked both in-house and for major consulting companies, delivering communications programs for clients in different sectors. In recent years his consulting work has concentrated on developing teams of communicators and helping to define professional competencies.

Pamela Mounter is a senior corporate communications consultant with more than 30 years' front line experience, including work in the oil industry, agribusiness, life sciences and not-for-profit sectors.  She teaches International PR Practice at Cardiff University and is visiting guest lecturer at Birmingham City University.

Klavs Valskov has worked in PR, marketing and communication for almost fifteen years with organizations such as L'Oreal, Accenture and in ministries for the Danish Government.  Klavs received Melcrum's Rising Star award in 2011 for his ground-breaking work as Head of Communication at the world's largest container shipping company, Maersk Line.


Chapter - 01: What internal communication is and why it matters; Chapter - 02: Organizing internal communication; Chapter - 03: Planning; Chapter - 04: Audiences; Chapter - 05: Messaging; Chapter - 06: Channels; Chapter - 07: Why line managers matter and how to support them; Chapter - 08: Working with senior leaders; Chapter - 09: Change; Chapter - 10: Research and evaluation for internal communicators; Chapter - 11: Developing yourself and the team