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Language in Business, Language at Work

Autor Erika Darics, Veronika Koller, Bernard De Clerck
en Limba Engleză Paperback – 11 dec 2026
Packed with contemporary examples from the business world, this engaging and comprehensive book explains how language works in business, how to analyse it and how to use it in an informed and creative way.

Examining business communication from corporate, management and employee perspectives, a wide range of topics are included, from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter introduces and demonstrates the application of a specific linguistic or discourse analytical theory drawing on real-life cases from the world of work and business, which act as springboards for further discussion. There is also ample opportunity for readers to put new skills into practice, with an array of activities, tasks, and clearly defined learning outcomes identified throughout, plus an extended case study encouraging a comprehensive approach to business communication.

In addition, this extensively revised second edition includes:

- Updated examples and further reading suggestions for each chapter
- New content covering integrated marketing, advertising and selling, CSR, recruitment and onboarding, multilingual workplaces, bullying and harassment, and report writing
- A brand new companion website, providing additional resources for teaching and learning, including a podcast hosted by the authors.
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Specificații

ISBN-13: 9781350399266
ISBN-10: 1350399264
Pagini: 416
Ilustrații: 78 b&w images
Dimensiuni: 156 x 234 x 25 mm
Greutate: 0.45 kg
Ediția:2nd edition
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom

Cuprins

List of Figures
List of Tables
Preface
Acknowledgements
Transcription Key

Part I: External Corporate Communication
1. Language and Business Success
2. Integrated Marketing I: Branding
3. Integrated Marketing II: Advertising
4. Talking (to) Customers
5. Crisis Communication
6. Socially Responsible Corporate Communication

Part II: Language in the Workplace
7. Recruitment
8. Workplace Socialization and Culture
9. Leadership
10. Change Management
11. Managing Conflicts

Part III: English for Specific Purposes
12. Plans, Pitches and Presentations
13. Meetings and Negotiations

Index

Recenzii

The book is very useful for students and practitioners in business communication as it helps them understand the important role played by language as well as acquiring a critical perspective on key communicative phenomena that occur in business contexts. It covers a variety of domains, from marketing to crisis communication, in which language is used as a strategic resource and can also be a vehicle of societal and ethical issues.