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Language in Business, Language at Work

Autor Erika Darics, Veronika Koller, Bernard De Clerck
en Limba Engleză Hardback – 12 noi 2026
Packed with contemporary examples from the business world, this engaging and comprehensive book explains how language works in business, how to analyse it and how to use it in an informed and creative way.

Examining business communication from corporate, management and employee perspectives, a wide range of topics are included, from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter introduces and demonstrates the application of a specific linguistic or discourse analytical theory drawing on real-life cases from the world of work and business, which act as springboards for further discussion. There is also ample opportunity for readers to put new skills into practice, with an array of activities, tasks, and clearly defined learning outcomes identified throughout, plus an extended case study encouraging a comprehensive approach to business communication.

In addition, this extensively revised second edition includes:

- Updated examples and further reading suggestions for each chapter
- New content covering integrated marketing, advertising and selling, CSR, recruitment and onboarding, multilingual workplaces, bullying and harassment, and report writing
- A brand new companion website, providing additional resources for teaching and learning, including a podcast hosted by the authors.
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Specificații

ISBN-13: 9781350399259
ISBN-10: 1350399256
Pagini: 416
Ilustrații: 76 b&w images
Dimensiuni: 156 x 234 x 25 mm
Greutate: 0.45 kg
Ediția:2nd edition
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom

Cuprins

1. Language and Business Success
Part I: External Corporate Communication
2. Integrated Marketing Part I: PR and Branding
3. Integrated Marketing Part II: Advertising and Selling
4. Talking (to) Customers
5. Crisis Communication
6. Corporate Social Responsibility (CSR)
Part II: Language in the Workplace
7. Recruitment and Onboarding
8. Leadership
9. Change Management
10. Managing Conflicts
11. Workplace Cultures and Languages
Part III: English for Specific Purposes
12. Email, Intranet and Instant Messaging
13. Plans, Presentations and Pitches
14. Reports
15. Meetings and Negotiations
References
Index