Cantitate/Preț
Produs

Campaigns That Shook the World: The Evolution of Public Relations

De (autor)
Notă GoodReads:
en Limba Engleză Carte Paperback – 03 Oct 2015
The inside story of pivotal PR campaigns of the last 4 decades, examining 10 in detail. Case studies include Dove, Obama for America, David Beckham and New Labour. It reveals how powerful PR can be, for good (and sometimes less than good), and showcases best practice.
Citește tot Restrânge

Preț: 8152 lei

Preț vechi: 8712 lei
-6%

Puncte Express: 122

Preț estimativ în valută:
1644 1853$ 1465£

Carte disponibilă

Livrare economică 01-15 iulie
Livrare express 20-22 iunie pentru 2146 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780749475093
ISBN-10: 0749475099
Pagini: 232
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.36 kg
Editura: Kogan Page

Cuprins

Section - One: Old school, robust media battles but with leadership, strategy and innovation; Chapter - 01: Labour Isn't working: The election of Margaret Thatcher - 1978-1979; Chapter - 02: New Labour, New Britain: Tony Blair's repositioning of the Labour Party - 1994-2005; Chapter - 03: A right royal renaissance: Rescuing the British Monarchy - 1997-2011; Section - Two: New approaches in global entertainment and sport, based on coalition and creativity; Chapter - 04: Start Me Up: Reinventing the Rolling Stones - 1981-1982 ; Chapter - 05: A way beyond football: Brand David Beckham - 1998-2013; Chapter - 06: Inspiring a generation: London 2012 Olympic Games - 2005-2012; Section - Three: Modern marketing movements with digital convergence and purpose; Chapter - 07: Product (RED): How Bono changed cause marketing - 2006-2014; Chapter - 08: The audacity of hope: Obama for America - 2006-2008; Chapter - 09: Campaign for Real Beauty: Dove - 2003-2013; Chapter - 10: Conclusions: A manifesto for great campaigns