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Ethics in Public Relations – A Guide to Best Practice

Autor Patricia J Parsons
en Limba Engleză Paperback – 3 apr 2016
Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field. Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
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Specificații

ISBN-13: 9780749477264
ISBN-10: 0749477261
Pagini: 192
Dimensiuni: 157 x 235 x 11 mm
Greutate: 0.3 kg
Ediția:3
Editura: Kogan Page

Notă biografică

Patricia Parsons

Cuprins

Section - PART 1: What Lies Beneath Chapter - 01: Before we begin: New profession... or one of the oldest? Chapter - 02: Lies, truth and honesty: their role in PR practice Chapter - 03: Truth, trust and the virtue of being 'good'. Chapter - 04: Whose rights are right? Chapter - 05: The trouble with rules Chapter - 06: Utilitarianism: Right acts and wrong reasons Section - PART 2: Ethics and the Practitioner Chapter - 07: Your moral development: Cultivating respect and humility Chapter - 08: Codes of ethics: The good, the bad and the (almost) ugly Chapter - 09: Conflicts of Interest: Sex and other relationship issues Chapter - 10: (Very) personal ethical decisions: Whistle-blowing and moonlighting Section - PART 3: Strategies and Dilemmas Chapter - 11: Public Relations ethics and traditional media Chapter - 12: Public Relations ethics and social media Chapter - 13: Persuasion propaganda and advocacy: The ethics of influence Chapter - 14: Supporting 'good causes': bad ethics or bad taste? Chapter - 15: Deceptive authorship: Ghost-writing and plagiarism Section - Part 4: Organizations, Ethics and PR Chapter - 16: Making decisions: The true reality of everyday ethics Chapter - 17: PR and the corporate ethics programme Chapter - 18: The future of ethical PR: education and leadership Chapter - 19: Appendix 1: For your bookshelf Chapter - 20: Appendix 2: Chartered Institute of PR Code of Conduct Chapter - 21: Appendix 3: Guidelines for the ethics audit

Descriere

Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.