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Media Interview Techniques

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Notă GoodReads:
en Limba Engleză Carte Paperback – 03 Nov 2015
The complete guide to media interviews for all PR and press officers and their clients tasked with representing themselves or their organizations to confidently deliver a key message across channels, even in crisis conditions.
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Specificații

ISBN-13: 9780749474720
ISBN-10: 0749474726
Pagini: 224
Dimensiuni: 156 x 234 x 12 mm
Greutate: 0.35 kg
Editura: Kogan Page

Notă biografică

Robert Taylor

Cuprins

Chapter - 01: Why do a media interview? Chapter - 02: Preparing for your interview; Chapter - 03: How to create a resonant message; Chapter - 04: Keeping your cool; Chapter - 05: Voice and body language; Chapter - 06: The perfect tone of voice; Chapter - 07: Keeping control of the interview; Chapter - 08: Winning over sceptical and hostile audience; Chapter - 09: Crisis media interviews; Chapter - 10: Capitalizing on your interview