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Ogilvy on Advertising de David Ogilvy

Ogilvy on Advertising

Autor David Ogilvy
en Limba Engleză Paperback – 2 feb 2023
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
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Specificații

ISBN-13: 9781802794960
ISBN-10: 1802794964
Pagini: 288
Ilustrații: illus
Dimensiuni: 130 x 196 x 26 mm
Greutate: 0.25 kg
Editura: Headline
Colecția Headline Welbeck Non-Fiction
Locul publicării:London, United Kingdom

Descriere

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.

Cuprins

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.

Notă biografică

David Ogilvy (1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called "the most sought-after wizard in the business" shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.