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Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)

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Notă GoodReads:
en Limba Engleză Paperback – 15 Aug 2012
Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.


  • New material on content strategy, search engine optimization, and social media
  • Lots of new and updated examples
  • More emphasis on new hardware like tablets, iPads, and iPhones
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Specificații

ISBN-13: 9780123859303
ISBN-10: 0123859301
Pagini: 368
Ilustrații: Approx. 270 illustrations (250 in full color)
Dimensiuni: 191 x 235 x 17 mm
Greutate: 0.83 kg
Ediția: Revised
Editura: ELSEVIER SCIENCE
Seria Interactive Technologies


Public țintă

For anyone who writes for the web or does usability testing on web sites, including web designers, information designers, information architects, content managers, technical writers, usability engineers, web application and forms designers.

Cuprins

Chapter 1 Content! Content! Content! Chapter 2 Planning: Purposes, Personas, Conversations Interlude 1: Content Strategy Chapter 3 Designing for Easy Use Chapter 4 Starting Well: Home Pages Chapter 5 Getting There: Pathway Pages Chapter 6 Breaking up and Organizing Content Chapter 7 Focusing on Conversations and Key Messages Interlude 2: Finding Marketing Moments Chapter 8 Announcing Your Topic With a Clear Headline Chapter 9 Including Useful Headings Interlude 3 The New Life of Press Releases Chapter 10 Tuning up Your Sentences Chapter 11 Using Lists and Tables Interlude 4 Legal Information Can Be Clear Chapter 12 Writing Meaningful Links Chapter 13 Using Illustrations Effectively Chapter 14 Getting from Draft to Final Interlude 5 Creating an Organic Style Guide Chapter 15 Test! Test! Test!

Recenzii

"For anyone who works in e-learning, I strongly recommend Letting Go of the Words. It will transform how you communicate online. After reading it, the bad practices will leap off the page." --e.learning age, Nov 2014