Johnson, E: Elements of Choice
en Limba Engleză Paperback – 3 aug 2023
Preț: 93.25 lei
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Specificații
ISBN-13: 9780861544998
ISBN-10: 0861544994
Pagini: 400
Ilustrații: integrated grayscale illustrations
Dimensiuni: 128 x 196 x 32 mm
Greutate: 0.35 kg
Editura: Oneworld Publications
ISBN-10: 0861544994
Pagini: 400
Ilustrații: integrated grayscale illustrations
Dimensiuni: 128 x 196 x 32 mm
Greutate: 0.35 kg
Editura: Oneworld Publications
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Notă biografică
Eric J. Johnson is Norman Eig Professor of Business and director of the Center for Decision Sciences at the Columbia Business School. His academic awards include the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, Fellow of the Association of Consumer Research and an honorary doctorate in behavioural economics from the University of St. Gallen in Switzerland.