The Art Of Choosing

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en Limba Engleză Carte Paperback – 27 Feb 2010

* An eye-opening account of the hidden workings of choice in everyday life * Subtitle: The Decisions We Make Everyday - What They Say About Us and How We Can Improve Them

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ISBN-13: 9780349121420
ISBN-10: 0349121427
Pagini: 352
Ilustrații: Illustrations, ports.
Dimensiuni: 197 x 167 x 23 mm
Greutate: 0.24 kg
Editura: Little Brown Book Group

Notă biografică

Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as Fortune and Time magazines, the NYT and the WSJ, and in books such as Blink and The Paradox of Choice.


"No one asks better questions, or comes up with more intriguing answers."—Malcolm Gladwell
"Sheena Iyengar's work on choice and how our minds deal with it has been groundbreaking, repeatedly surprising, and enormously important. She is someone we need to listen to."—Atul Gawande, author of Better and Complications