How to Write a Marketing Plan

en Limba Engleză Hardback – 26 iul 2022

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

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Specificații

ISBN-13: 9781398605701
ISBN-10: 1398605700
Pagini: 192
Dimensiuni: 145 x 224 x 19 mm
Greutate: 0.42 kg
Ediția:7th edition
Editura: Kogan Page

Cuprins

Chapter - 01: Introduction; Chapter - 02: Situation analysis - The marketing audit; Chapter - 03: Objectives; Chapter - 04: Strategies and action plans; Chapter - 05: The distribution plan; Chapter - 06: The advertising and promotions plan; Chapter - 07: Costs and budgets; Chapter - 08: Writing the plan; Chapter - 09: Presenting the plan, follow-up and revision; Chapter - 10: Mini-plans and quick plans; Chapter - 11: Appendix - Marketing plan for the UK market;

Recenzii

Praise for the previous edition:

"[A] strong resource which should be considered to be at hand for any business person." --Midwest Book Review

Notă biografică

John Westwood is the author of The Marketing Plan Workbook (also published by Kogan Page). He has held a wide variety of senior sales and marketing positions.

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Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

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