How to Write a Marketing Plan
Autor John Westwooden Limba Engleză Hardback – 26 iul 2022
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (1) | 167.30 lei 39-44 zile | |
| Kogan Page – 11 mar 2013 | 167.30 lei 39-44 zile | |
| Paperback (1) | 88.88 lei 3-5 săpt. | +0.00 lei 7-13 zile |
| Kogan Page – 3 mai 2025 | 88.88 lei 3-5 săpt. | +0.00 lei 7-13 zile |
| Hardback (1) | 297.20 lei 3-5 săpt. | |
| Kogan Page – 26 iul 2022 | 297.20 lei 3-5 săpt. | |
| Hardback (1) | 334.00 lei 3-5 săpt. | |
| Kogan Page – 27 mai 2025 | 334.00 lei 3-5 săpt. |
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Specificații
ISBN-13: 9781398605701
ISBN-10: 1398605700
Pagini: 192
Dimensiuni: 145 x 224 x 19 mm
Greutate: 0.42 kg
Ediția:7th edition
Editura: Kogan Page
ISBN-10: 1398605700
Pagini: 192
Dimensiuni: 145 x 224 x 19 mm
Greutate: 0.42 kg
Ediția:7th edition
Editura: Kogan Page
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Cuprins
Chapter - 01: Introduction; Chapter - 02: Situation analysis - The marketing audit; Chapter - 03: Objectives; Chapter - 04: Strategies and action plans; Chapter - 05: The distribution plan; Chapter - 06: The advertising and promotions plan; Chapter - 07: Costs and budgets; Chapter - 08: Writing the plan; Chapter - 09: Presenting the plan, follow-up and revision; Chapter - 10: Mini-plans and quick plans; Chapter - 11: Appendix - Marketing plan for the UK market;
Recenzii
Praise for the previous edition:
"[A] strong resource which should be considered to be at hand for any business person." --Midwest Book Review
Notă biografică
John Westwood is the author of The Marketing Plan Workbook (also published by Kogan Page). He has held a wide variety of senior sales and marketing positions.
Descriere
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Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.