How to Write a Marketing Plan
Autor John Westwooden Limba Engleză Hardback – 26 iul 2022
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Specificații
ISBN-13: 9781398605701
ISBN-10: 1398605700
Pagini: 192
Dimensiuni: 145 x 224 x 19 mm
Greutate: 0.42 kg
Ediția:7th edition
Editura: Kogan Page
ISBN-10: 1398605700
Pagini: 192
Dimensiuni: 145 x 224 x 19 mm
Greutate: 0.42 kg
Ediția:7th edition
Editura: Kogan Page
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Cuprins
Chapter - 01: Introduction; Chapter - 02: Situation analysis - The marketing audit; Chapter - 03: Objectives; Chapter - 04: Strategies and action plans; Chapter - 05: The distribution plan; Chapter - 06: The advertising and promotions plan; Chapter - 07: Costs and budgets; Chapter - 08: Writing the plan; Chapter - 09: Presenting the plan, follow-up and revision; Chapter - 10: Mini-plans and quick plans; Chapter - 11: Appendix - Marketing plan for the UK market;
Notă biografică
John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant, based in East Sussex, UK. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.
Recenzii
Praise for the previous edition:
"[A] strong resource which should be considered to be at hand for any business person." --Midwest Book Review
Descriere
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Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.