How to Write a Marketing Plan
Autor John Westwooden Limba Engleză Paperback – 11 mar 2013
A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results.
How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step by step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.
This new edition includes new features such as chapter summaries and tips on how to present a marketing plan effectively, as well as new information about mobile commerce in marketing and a brand new chapter to help produce mini plans and seize new opportunities quickly. John Westwood provides a clear, effective and up to date approach to creating and implementing a marketing plan.
| Toate formatele și edițiile | Preț | Express |
|---|---|---|
| Paperback (2) | 70.03 lei 3-4 săpt. | |
| Kogan Page – 11 mar 2013 | 70.03 lei 3-4 săpt. | |
| Kogan Page – 3 mai 2025 | 88.87 lei 3-5 săpt. | +13.55 lei 5-11 zile |
| Hardback (2) | 297.20 lei 3-5 săpt. | |
| Kogan Page – 26 iul 2022 | 297.20 lei 3-5 săpt. | |
| Kogan Page – 27 mai 2025 | 334.00 lei 3-5 săpt. |
Preț: 70.03 lei
Preț vechi: 79.13 lei
-12%
Puncte Express: 105
Preț estimativ în valută:
12.38€ • 14.53$ • 10.74£
12.38€ • 14.53$ • 10.74£
Carte indisponibilă temporar
Specificații
ISBN-13: 9780749467128
ISBN-10: 0749467126
Pagini: 184
Dimensiuni: 142 x 213 x 11 mm
Greutate: 0.23 kg
Ediția:4. Auflage.
Editura: Kogan Page
ISBN-10: 0749467126
Pagini: 184
Dimensiuni: 142 x 213 x 11 mm
Greutate: 0.23 kg
Ediția:4. Auflage.
Editura: Kogan Page
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Recenzii
Praise for the previous edition:
"[A] strong resource which should be considered to be at hand for any business person." --Midwest Book Review
Notă biografică
John Westwood is the author of The Marketing Plan Workbook (also published by Kogan Page). He has held a wide variety of senior sales and marketing positions.
Cuprins
Chapter - 01: Introduction; Chapter - 02: Situation analysis - the marketing audit; Chapter - 03: Objectives; Chapter - 04: Strategies and action plans; Chapter - 05: The distribution plan; Chapter - 06: The advertising and promotions plan; Chapter - 07: Costs and budgets; Chapter - 08: Writing the plan; Chapter - 09: Presenting the plan, follow-up and revision; Chapter - 10: Mini plans and quick plans
Descriere
Descriere de la o altă ediție sau format:
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.
Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.