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H2H Marketing de Philip Kotler

H2H Marketing: Springer Business Cases

Editat de Philip Kotler, Maximilian Haas, Uwe Sponholz, Waldemar Pförtsch
en Limba Engleză Paperback – 20 iul 2024
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
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Specificații

ISBN-13: 9783031223952
ISBN-10: 3031223950
Pagini: 236
Dimensiuni: 155 x 235 x 13 mm
Greutate: 0.41 kg
Ediția:2023
Editura: Springer International Publishing
Seria Springer Business Cases