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Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective: Springer Business Cases

Editat de M. Mercedes Galan-Ladero, Helena M. Alves
en Limba Engleză Hardback – 25 mai 2023
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
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Specificații

ISBN-13: 9783031273766
ISBN-10: 3031273761
Ilustrații: XIII, 376 p. 142 illus., 136 illus. in color.
Dimensiuni: 155 x 235 mm
Greutate: 0.79 kg
Ediția:1st ed. 2023
Editura: Springer International Publishing
Colecția Springer
Seria Springer Business Cases

Locul publicării:Cham, Switzerland

Cuprins



Introduction
Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs). 
Part I: Cases on Social Inequality
Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan Case 2: “NO ES DE HOMBRES” (That’s Not Manly) A Campaign for Gender Equity in Mexico
Case 3: An Open-Source Solution for Social Change: The Goodpush Alliance Case 4: “We Know What We Are Doing” – Campaign Toolbox Against the Shortage of Young People in Skilled Crafts Professions
Case 5:  Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A Case Study of Ilunion Hotels
Case 6: “YOU CAN´T ASK THAT:” Asking and Understanding to Achieve more Inclusive Societies
Case 7: The Use of Events to Achieve Social Change: The Case of Ilga Portugal Case 8: Integrating the Environmental, Social, and Economic SDGs into an Educational Organization
Part Ii: Cases on Regional Inequalities
Case 9: Social Marketing Strategies to Attract Immigrants to Depopulated Areas. The Case of Hyogo Prefecture in Japan
Case 10: Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal
Case 11: A Social Marketing Program for Local Products and a Local Market: The Case of Setúbal, Portugal
Case 12: The “Smart Destinations” Model from The Perspective Of Social Marketing. The Case Study of Gijón as an Example Case 13: Colors and a Pincho of Salt: The ‘Sustainable Mexico Reborn’ Strategy for Enhancing Quality Education.- Part III: Cases on Environment, Healthy Lifestyles and Responsible Consumption
Part III: Cases on Environment, Healthy Lifestyles and Responsible Consumption

Case 14: Supporting Well-Being In People and Helping Pollinators through a Community Garden Project
Case 15: Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption
Case 16: The Power of our Diet: Less Meat for a Healthier Life and Planet
Case 17: The Green Button Social Marketing for a Government Seal to Support more Sustainable Purchasing Decisions when Buying Textiles
Case 18: Reducing Salt Consumption through a Nudge Technique: The Case of Pão.Come 
Case 19: Social Marketing and Sdg 12 on Social Networks: A Case Study of Carrefour on Instagram and Twitter
Case 20: How can Social Marketing Help the Sustainability of Water Use in Tourism? The Case of Tourist Accommodation
Case 21: The Spanish Cancer Association: Supporting SDGs
Case 22: The Central Lechera Asturiana Women's Race: A Case of Social Marketing Oriented to the Practice of a Healthy Lifestyle for Women and Girls

Notă biografică

M. Mercedes Galán-Ladero is an Associate Professor (Prof. Contratado Doctor) in the Department of Business Management & Sociology, at the University of Extremadura (Spain), where she teaches marketing courses. She is currently engaged in innovative research in the areas of social marketing, cause-related marketing and CSR, as well as ethnocentrism, local food products and their internationalization. 

Helena M. Baptista Alves is a full-time Professor in the Department of Business and Economics, University of Beira Interior (Portugal), where she teaches at the Graduate, Master and Doctoral levels. She is a researcher at the Centre for Research in Business Sciences. Her areas of expertise are Social Marketing, Services Marketing, Educational Marketing, Student Satisfaction, Public Marketing, and Relationship Marketing.



Textul de pe ultima copertă

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.


Caracteristici

Presents examples of social marketing campaigns and their effects on raising awareness to achieve the SDGs
Demonstrates the application of the social marketing theory in contributing to the SDGs in practice
Introduces international and multicultural perspectives on social marketing in different countries and cultures