Guerrilla Deal-Making: How to Put the Big Dog on Your Leash and Keep Him There

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en Limba Engleză Carte Paperback – 15 Jan 2013
Why a book on guerrilla deal-making? Because people envy those who are more powerful than they are. They want to bring the big dog down to their own level. If they succeed, they'll feel better about themselves. That's why Jay Conrad Levinson's guerrilla books have sold over 30 million copies--Jay doesn't just promise to empower small businessmen, he actually becomes the wind beneath their wings. It's a natural! Empowerment! How to get powerful people--big dogs--to do what you--the small guerrilla--want them to do! Your impossible dream--actually controlling big dogs--seems within your reach. (A lot better than just catching their attention.) So millions of people buy Jay's books. And when they're in serious negotiations with big dogs, they'll buy "Guerrilla Deal-Making"!
On top of that, jealousy of big dogs is on the increase, simply because there are more of them to envy today than ever before. In 2010, 8.4 million households in the US had assets of $1 million or more. That's 7-1/2 percent of the 112.6 million households.
There are many other guerrilla vs. big dog situations, not just high-powered buying and selling. Readers will use the 100 very powerful tactics in "Guerrilla Deal-Making" when they
* Deal with their boss
* Go to town hall meetings to talk to pompous politicians
* Deal with their home owners association
* Try to get their medical insurance company to reimburse them in full
8 Deal with uncaring bureaucrats at city hall
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ISBN-13: 9781614482444
ISBN-10: 1614482446
Pagini: 237
Dimensiuni: 155 x 228 x 17 mm
Greutate: 0.40 kg
Editura: Morgan James Publishing
Locul publicării: New York, United States

Notă biografică

Dr. Donald Wayne Hendon has valuable information that nobody else in the world has. He has given several thousand seminars and consulted for firms in 36 nations on six continents--from Saudi Arabia to Australia. He has made deals with executives from 54 nations, using more than 300 tactics in his repertoire. Each nation has a unique negotiating style, and Dr. Hendon knows these styles intimately--the specific tactics used the most by executives in those countries when they buy and sell, when they wheel and deal. Don trains his clients thoroughly. He gives them the power to win big--and to win often--when they negotiate with people from these nations. Contact him and become more powerful when you make deals.
Jay Conrad Levinson, the father of Guerrilla Marketing, is the author of the best-selling marketing series in history. His books have sold more than 30 million copies worldwide.