Cantitate/Preț
Produs

Global Business Strategy

Autor Hwy-Chang Moon
en Limba Engleză Hardback – 17 mar 2010
Asian Perspective. .
Citește tot Restrânge

Preț: 66508 lei

Preț vechi: 78244 lei
-15%

Puncte Express: 998

Carte tipărită la comandă

Livrare economică 08-22 iunie


Specificații

ISBN-13: 9789814273190
ISBN-10: 9814273198
Pagini: 336
Dimensiuni: 155 x 229 x 23 mm
Greutate: 0.64 kg
Editura: WORLD SCIENTIFIC
Locul publicării:Singapore

Cuprins

The Basics of Strategy; Different Views of Strategy; Applications to New Fields: Extension of Generic Strategy; Beyond Michael Porter; Measuring and Forecasting; Global Perspectives on Strategy; A Formal Modeling and Empirical Tests; Debates over Standardization; Toward an Integration of Standardization and Customization; Dynamic Perspectives on Global Strategy.