Global Business Strategy
Autor Hwy-Chang Moonen Limba Engleză Hardback – 17 mar 2010
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Specificații
ISBN-13: 9789814273190
ISBN-10: 9814273198
Pagini: 336
Dimensiuni: 155 x 229 x 23 mm
Greutate: 0.64 kg
Editura: WORLD SCIENTIFIC
Locul publicării:Singapore
ISBN-10: 9814273198
Pagini: 336
Dimensiuni: 155 x 229 x 23 mm
Greutate: 0.64 kg
Editura: WORLD SCIENTIFIC
Locul publicării:Singapore
Cuprins
The Basics of Strategy; Different Views of Strategy; Applications to New Fields: Extension of Generic Strategy; Beyond Michael Porter; Measuring and Forecasting; Global Perspectives on Strategy; A Formal Modeling and Empirical Tests; Debates over Standardization; Toward an Integration of Standardization and Customization; Dynamic Perspectives on Global Strategy.