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Gaining and Sustaining Competitive Advantage de Jay Barney

Gaining and Sustaining Competitive Advantage

Autor Jay Barney
en Limba Engleză Paperback – 2 aug 2013

Ceea ce diferențiază Gaining and Sustaining Competitive Advantage de alte manuale academice este rigoarea cu care Jay Barney pune bazele teoretice ale succesului organizațional, trecând dincolo de simpla descriere a piețelor. În timp ce multe lucrări se concentrează pe mediul extern, Jay Barney propune o analiză introspectivă a firmei prin celebra perspectivă bazată pe resurse (RBV), explicând de ce resursele interne sunt motorul principal al performanței superioare. Pe linia practică a volumului Strategic Management de Michael A. Hitt, lucrarea de față se distinge prin accentul pus pe evaluarea riguroasă a punctelor forte și a slăbiciunilor interne (VRIO framework), oferind instrumente precise pentru a determina dacă un avantaj competitiv este sustenabil pe termen lung. Reținem că structura cărții urmărește o progresie logică, de la definirea strategiei și evaluarea amenințărilor sau oportunităților de mediu, până la implementarea unor strategii complexe de diversificare, fuziuni și achiziții sau alianțe strategice. Capitolele dedicate leadershipului prin cost și diferențierii produselor sunt completate de analize moderne despre flexibilitate și opțiuni reale, esențiale în contextul volatilității economice actuale. Credem că abordarea capitolului despre „coluziunea tacită” și cooperarea pentru reducerea competiției aduce o perspectivă pragmatică asupra dinamicii industriale, rareori tratată cu atâta claritate în alte surse. Lucrarea nu se limitează la teorie, ci demonstrează cum cercetarea de ultimă oră poate fi aplicată pentru a naviga schimbările globale și a consolida poziția unei firme pe piață.

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Specificații

ISBN-13: 9781292021454
ISBN-10: 1292021454
Pagini: 512
Ilustrații: illustrations
Dimensiuni: 216 x 276 x 28 mm
Greutate: 1.26 kg
Ediția:4. Auflage
Editura: Pearson

De ce să citești această carte

Această carte este esențială pentru studenții de la programele MBA și managerii care doresc să înțeleagă mecanismele profunde ale competitivității. Veți învăța să identificați resursele strategice ale propriei organizații și să construiți strategii de integrare verticală sau internaționalizare bazate pe date, nu pe intuiție. Este un instrument de lucru care transformă cercetarea academică în avantaje economice concrete și durabile.

Cuprins

  • 1. Introduction: What Is Strategy?
  • 2. Firm Performance and Competitive Advantage
  • 3. Evaluating Environmental Threats
  • 4. Evaluating Environmental Opportunities
  • 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View
  • 6. Product Differentiation
  • 7. Cost Leadership
  • 8. Flexibility: Real Options Analysis Under Risk and Uncertainty
  • 9. Tacit Collusion: Cooperation to Reduce Competition
  • 10. Vertical Integration Strategies
  • 11. Diversification Strategies
  • 12. Implementing Corporate Diversification
  • 13. Merger and Acquisition Strategies
  • 14. Strategic Alliances
  • 15. International Strategies
  • Bibliography
  • Index

Descriere

For courses in Graduate Strategic Management.Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.The fourth edition has been thoroughly updated to include the latest research in the field.

Notă biografică

Jay Barney is currently a Presidential Professor of Strategic Management and holds the Lassonde Chair in Social Entrepreneurship at the Eccles School of Business at the University of Utah. He received his undergraduate degree from Brigham Young University, and his master’s and PhD degrees from Yale University. Previously, he served on the faculties at the Anderson Graduate School of Management at UCLA, the Mays School of Business at Texas A&M University, and as the Chase Chair for Excellence in Strategic Management at the Fisher College of Business at the Ohio State University. He has also served as a visiting scholar at INSEAD in Fontainebleau, France and as a visiting professor at the Said Business School at Oxford University, United Kingdom.Most of Professor Barney’s research focuses on how firms can gain and sustain competitive advantages. He has published over 100 articles in a variety of outlets, including the Harvard Business Review, the Sloan Management Review, the Strategic Management Journal, the Academy of Management Review , the Academy of Management Journal, and has published six books, including a novel titled What I Didn’t Learn at Business School: How Strategy Works in the Real World (with Trish Gorman). He has published some of the most widely cited papers in the field of strategic management.Professor Barney has won several awards for his research and writing, including the Irwin Outstanding Educator Award for the Business Policy and Strategy Division of the Academy of Management, the Scholarly Contributions Award for the Academy of Management, and three honorary doctoral degrees -- from Lund University (Sweden), the Copenhagen Business School (Denmark), and Universidad Pontifica Comillas (Spain). He has also been elected to the Academy of Management Fellows and the Strategic Management Society Fellows and has won teaching awards at UCLA, Texas A&M, and Ohio State.Professor Barney has also served as an officer of the Business Policy and Strategy Division of the Academy of Management, as a member of the board and later an officer of the Strategic Management Society, as an Associate Editor at the Journal of Management, as a Senior Editor at Organization Science, as a Co-editor at the Strategic Entrepreneurship Journal, and currently serves as Editor at the Academy of Management Review.Professor Barney consults with companies and other organizations to help identify and leverage their sources of sustained competitive advantage. His over 50 clients have included Honeywell, Hewlett Packard, Texas Instruments, Koch Industries, Nationwide Insurance, Cardinal Health, and Columbus Public Schools.William Hesterly is the Associate Dean for Faculty and Research and the Dumke Family Presidential Chair of Strategic Management in the David Eccles School of Business, University of Utah. After studying at Louisiana State University, he received bachelor's and master’s degrees from Brigham Young University and a PhD from the University of California, Los Angeles.Professor Hesterly’s research on organizational economics, vertical integration, organizational forms, and entrepreneurial networks has appeared in top journals including the Academy of Management Review, Organization Science, Strategic Management Journal, Journal of Management, and the Journal of Economic Behavior and Organization. His research has been mentioned on the front page of the Wall Street Journal and was featured prominently in Malcolm Gladwell’s 2010 New Yorker article, “Talent Grab.”Professor Hesterly’s research was