Gaining and Sustaining Competitive Advantage
Autor Jay Barneyen Limba Engleză Paperback – 2 aug 2013
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Specificații
ISBN-13: 9781292021454
ISBN-10: 1292021454
Pagini: 512
Ilustrații: illustrations
Dimensiuni: 216 x 276 x 28 mm
Greutate: 1.26 kg
Ediția:4. Auflage
Editura: Pearson
ISBN-10: 1292021454
Pagini: 512
Ilustrații: illustrations
Dimensiuni: 216 x 276 x 28 mm
Greutate: 1.26 kg
Ediția:4. Auflage
Editura: Pearson
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Cuprins
- 1. Introduction: What Is Strategy?
- 2. Firm Performance and Competitive Advantage
- 3. Evaluating Environmental Threats
- 4. Evaluating Environmental Opportunities
- 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View
- 6. Product Differentiation
- 7. Cost Leadership
- 8. Flexibility: Real Options Analysis Under Risk and Uncertainty
- 9. Tacit Collusion: Cooperation to Reduce Competition
- 10. Vertical Integration Strategies
- 11. Diversification Strategies
- 12. Implementing Corporate Diversification
- 13. Merger and Acquisition Strategies
- 14. Strategic Alliances
- 15. International Strategies
- Bibliography
- Index