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Free Prize Inside de Seth Godin

Free Prize Inside

Autor Seth Godin
en Limba Engleză Paperback – 2 mar 2006
Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen!

Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible.

In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen.

Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.
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Paperback (2) 10940 lei  43-57 zile
  Penguin – 2 mar 2006 10940 lei  43-57 zile
  Penguin Publishing Group – 24 apr 2007 12840 lei  22-36 zile

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Specificații

ISBN-13: 9780141019710
ISBN-10: 0141019719
Pagini: 256
Dimensiuni: 129 x 198 x 15 mm
Greutate: 0.31 kg
Editura: Penguin
Locul publicării:London, United Kingdom

Notă biografică

Seth Godin has cult-like status in the marketing world and is the author of the international bestseller Permission Marketing and Purple Cow.

Recenzii

Buy this book and use GodinÆs ideas to remake yourself, your product, or your company. Then pass it on to your boss or your employees. Tell them theyÆve just won a free prize. (Jean Briggs, Forbes)

Godin makes the case for Æsoft innovationÆ as the best way to grow a business, instead of relying on big ads or big innovation. He says that anyone can think up clever, useful, and small ideas to make a product or service remarkable, that is, worth talking about. He calls this kind of innovation a free prize because it generates much more revenue than it costs to implement. (Management Consulting News)

Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer . . . and also a clear-eyed visionary with strong and sensible ideas on how the new economy can, should, and will function. (Richard Pachter, Miami Herald)

Descriere

Descriere de la o altă ediție sau format:
Godins follow-up to the bestselling "Purple Cow" is a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working.