E-Commerce Growth Strategy

Chapter - 01: How to think and approach e-commerce growth Chapter - 02: Collaborative gross-functional growth Chapter - 03: Brand core: The foundation for growth Chapter - 04: Consumer behaviour Chapter - 05: Customer data Chapter - 06: Customer acquisition Chapter - 07: Retention for long-term growth Chapter - 08: Audience and community building: Why high-growth e-commerce brands are publishers Chapter - 09: Life cycle marketing and personalised experiences Chapter - 10: Search engine marketing Chapter - 11: Paid social advertising Chapter - 12: Channel marketing Chapter - 13: Product development cycles for growth Chapter - 14: How to cultivate a culture of experimentation Chapter - 15: Alternative but effective routes to e-commerce growth Chapter - 16: Finance: What you should know and an overview for growth Chapter - 17: Tracking success: Team makeup and key metrics Chapter - 18: Develop your growth roadmap

Kunle Campbell is an e-commerce growth advisor and co-founder of Octillion, a digital-first CPG brand house. Based in Oxford, UK, he advises online and omnichannel retailers and operates multiple consumer brands. As the host of the top-rated 2X eCommerce Podcast, Kunle has interviewed over 300 commerce business leaders. He has spoken at conferences by SAP Commerce and Barclays and has been featured in international news outlets like the BBC, New York Times, and The International Herald Tribune. Kunle is a recognized top e-commerce influencer by Neil Patel, Klaviyo and eDesk.