E-Commerce Growth Strategy
Autor Kunle Campbellen Limba Engleză Paperback – 3 aug 2023
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Specificații
ISBN-13: 9781398607989
ISBN-10: 1398607983
Pagini: 336
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.51 kg
Editura: Kogan Page
ISBN-10: 1398607983
Pagini: 336
Dimensiuni: 156 x 234 x 18 mm
Greutate: 0.51 kg
Editura: Kogan Page
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Cuprins
Chapter - 01: How to think and approach e-commerce growth Chapter - 02: Collaborative gross-functional growth Chapter - 03: Brand core: The foundation for growth Chapter - 04: Consumer behaviour Chapter - 05: Customer data Chapter - 06: Customer acquisition Chapter - 07: Retention for long-term growth Chapter - 08: Audience and community building: Why high-growth e-commerce brands are publishers Chapter - 09: Life cycle marketing and personalised experiences Chapter - 10: Search engine marketing Chapter - 11: Paid social advertising Chapter - 12: Channel marketing Chapter - 13: Product development cycles for growth Chapter - 14: How to cultivate a culture of experimentation Chapter - 15: Alternative but effective routes to e-commerce growth Chapter - 16: Finance: What you should know and an overview for growth Chapter - 17: Tracking success: Team makeup and key metrics Chapter - 18: Develop your growth roadmap