E-Commerce Growth Strategy
Autor Kunle Campbellen Limba Engleză Hardback – 29 aug 2023
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Specificații
ISBN-13: 9781398608009
ISBN-10: 1398608009
Pagini: 336
Dimensiuni: 161 x 240 x 26 mm
Greutate: 0.92 kg
Editura: Kogan Page
ISBN-10: 1398608009
Pagini: 336
Dimensiuni: 161 x 240 x 26 mm
Greutate: 0.92 kg
Editura: Kogan Page
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Cuprins
Chapter - 01: How to think and approach e-commerce growth Chapter - 02: Collaborative gross-functional growth Chapter - 03: Brand core: The foundation for growth Chapter - 04: Consumer behaviour Chapter - 05: Customer data Chapter - 06: Customer acquisition Chapter - 07: Retention for long-term growth Chapter - 08: Audience and community building: Why high-growth e-commerce brands are publishers Chapter - 09: Life cycle marketing and personalised experiences Chapter - 10: Search engine marketing Chapter - 11: Paid social advertising Chapter - 12: Channel marketing Chapter - 13: Product development cycles for growth Chapter - 14: How to cultivate a culture of experimentation Chapter - 15: Alternative but effective routes to e-commerce growth Chapter - 16: Finance: What you should know and an overview for growth Chapter - 17: Tracking success: Team makeup and key metrics Chapter - 18: Develop your growth roadmap