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Customer Relationship Management de Samit Chakravorti

Customer Relationship Management

Autor Samit Chakravorti
en Limba Engleză Hardback – 25 feb 2023
A uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.
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Preț: 105049 lei

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Paperback 43887 lei
Hardback 105049 lei

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Specificații

ISBN-13: 9781529767421
ISBN-10: 1529767423
Pagini: 306
Dimensiuni: 196 x 241 x 21 mm
Greutate: 0.77 kg
Editura: SAGE Publications Ltd

Cuprins

Section 1: Establishing Foundations
Chapter 1: CRM Concepts and Global Markets
Chapter 2: Country Business Environments
Chapter 3: Global Market Segmentation and Consumer Behavior
Section 2: Planning and Implementation
Chapter 4: Global CRM Planning and Implementation
Chapter 5: Analytical CRM
Chapter 6: Strategic and Operational CRM
Chapter 7: Social CRM
Chapter 8: CRM in Small and Medium Sized Enterprises
Section 3: Managing Stakeholder Relationships
Chapter 9: Global Partner Relationship Management
Chapter 10: Global Employee Relationship Management
Section 4: Improving Global CRM Implementation
Chapter 11: Global CRM and Cultural Intelligence