Customer Relationship Management
Autor Samit Chakravortien Limba Engleză Paperback – 25 feb 2023
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Specificații
ISBN-13: 9781529767414
ISBN-10: 1529767415
Pagini: 306
Dimensiuni: 191 x 235 x 17 mm
Greutate: 0.58 kg
Editura: SAGE Publications Ltd
ISBN-10: 1529767415
Pagini: 306
Dimensiuni: 191 x 235 x 17 mm
Greutate: 0.58 kg
Editura: SAGE Publications Ltd
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Cuprins
Section 1: Establishing Foundations
Chapter 1: CRM Concepts and Global Markets
Chapter 2: Country Business Environments
Chapter 3: Global Market Segmentation and Consumer Behavior
Section 2: Planning and Implementation
Chapter 4: Global CRM Planning and Implementation
Chapter 5: Analytical CRM
Chapter 6: Strategic and Operational CRM
Chapter 7: Social CRM
Chapter 8: CRM in Small and Medium Sized Enterprises
Section 3: Managing Stakeholder Relationships
Chapter 9: Global Partner Relationship Management
Chapter 10: Global Employee Relationship Management
Section 4: Improving Global CRM Implementation
Chapter 11: Global CRM and Cultural Intelligence
Chapter 1: CRM Concepts and Global Markets
Chapter 2: Country Business Environments
Chapter 3: Global Market Segmentation and Consumer Behavior
Section 2: Planning and Implementation
Chapter 4: Global CRM Planning and Implementation
Chapter 5: Analytical CRM
Chapter 6: Strategic and Operational CRM
Chapter 7: Social CRM
Chapter 8: CRM in Small and Medium Sized Enterprises
Section 3: Managing Stakeholder Relationships
Chapter 9: Global Partner Relationship Management
Chapter 10: Global Employee Relationship Management
Section 4: Improving Global CRM Implementation
Chapter 11: Global CRM and Cultural Intelligence