Competing with Information
Editat de Donald A Marchanden Limba Engleză Hardback – 15 iun 2000
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Specificații
ISBN-13: 9780471899693
ISBN-10: 0471899690
Pagini: 275
Dimensiuni: 157 x 235 x 25 mm
Greutate: 0.73 kg
Ediția:New.
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 0471899690
Pagini: 275
Dimensiuni: 157 x 235 x 25 mm
Greutate: 0.73 kg
Ediția:New.
Editura: Wiley
Locul publicării:Chichester, United Kingdom
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Public țintă
Business Managers/Senior Company Executives who will all have some involvement in Information Technology/Information Systems/Information Management/Marketing issues as well as responsibility for shaping and implementing company strategy either within their own division or company wide. A secondary market of MBA–Level Students studying IT–related strategy/marketing issues.Notă biografică
Don Marchand, International Institute of Management Development (IMD), Lausanne, Switzerland
IMD is an independent not-for-profit foundation based in Switzerland. IMD was set up over 50 years ago by a few leading corporations to address the real challenges that leading managers face in everyday business. Since then, IMD has been working closely with businesses to develop people through a number of different courses at Executive and MBA level. IMD takes a Real World. Real Learning approach that combines academic rigour with practical solutions. IMD is a truly international school, with faculty from 18 countries, close links with over 130 corporations worldwide, and was ranked in Business Week and the US News & World Report in 1997 as one of the world's most eminent business schools.
IMD is an independent not-for-profit foundation based in Switzerland. IMD was set up over 50 years ago by a few leading corporations to address the real challenges that leading managers face in everyday business. Since then, IMD has been working closely with businesses to develop people through a number of different courses at Executive and MBA level. IMD takes a Real World. Real Learning approach that combines academic rigour with practical solutions. IMD is a truly international school, with faculty from 18 countries, close links with over 130 corporations worldwide, and was ranked in Business Week and the US News & World Report in 1997 as one of the world's most eminent business schools.
Descriere
This is a book on information management for non--IT managers. It is concerned with how the management of information can create real business value. The four ways of doing this -- minimizing risk, reducing costs, delighting customers, and creating a new reality -- are shown via the unique a four--cross diagrama .