Cases in Consumer Behaviour
Autor Antonides, W. Fred van Raaij, Gerrit Antonidesen Limba Engleză Paperback – 16 iun 1999
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Specificații
ISBN-13: 9780471987819
ISBN-10: 0471987816
Pagini: 184
Dimensiuni: 152 x 229 x 10 mm
Greutate: 0.28 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
ISBN-10: 0471987816
Pagini: 184
Dimensiuni: 152 x 229 x 10 mm
Greutate: 0.28 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom
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Public țintă
Consumer Behaviour Course at Advanced Undergraduate and Postgraduate levels and Marketing Professionals.Notă biografică
Gerrit Antonides is Associate Professor of Economic Psychology in the Faculty of Economics and a Fellow of the Tinbergen Institute at Erasmus University Rotterdam. W. Fred van Raaij is Professor of Marketing and Marketing Communication and Director of the research institute ERASM at the Rotterdam School of Management, Erasmus University Rotterdam.
Cuprins
Hold Me, Thrill Me, Taste Me, Love Me (D. McLoughlin).
Yarner Water (A. Fagraeus, et al.).
The Body Shop: Societal Values in the Store (G. Antonides).
Attitudes Towards Recycling of Household Waste (M. Piacentini).
The Case of the Model Railway Purchase (E. Kirchler & C. Rodler).
But Marriage Means Sharing -
Doesn't It..? (C. Burgoyne).
'No One Buys No Name Trainers...' (M. Hogg & S. Herelle).
I'm in Control (J. Mannak & J. Schoormans).
Product Placement (D. Read).
Advertising with Power or Suspicion? (M. de Kruijk & W. van Raaij).
Food Shopping Styles in Hungary (J. Simon, et al.).
Hurry -
Only Whilst Stocks Last...? (E. Betts & P. McGoldrick).
Consumer Borrowing Decisions (R. Ranyard).
A Single Currency for Europe -
The Euro (W. Van Raaij & Y. van Everdingen).
Age-Lite (P. Klumb).
Dissatisfied with Doing the Dishes (J. Loef).
The Behaviour of the Young Towards Luxury Products (D. Allérès).
Pasta in Europe (G. Panigyrakis & C. Veloutsou).
Andrex Comes Out of the Closet (A. Yentis & J. Bond).
Consumers' Evaluations of Products Labelled 'Made in Europe' (G. Schweiger, et al.).
Yarner Water (A. Fagraeus, et al.).
The Body Shop: Societal Values in the Store (G. Antonides).
Attitudes Towards Recycling of Household Waste (M. Piacentini).
The Case of the Model Railway Purchase (E. Kirchler & C. Rodler).
But Marriage Means Sharing -
Doesn't It..? (C. Burgoyne).
'No One Buys No Name Trainers...' (M. Hogg & S. Herelle).
I'm in Control (J. Mannak & J. Schoormans).
Product Placement (D. Read).
Advertising with Power or Suspicion? (M. de Kruijk & W. van Raaij).
Food Shopping Styles in Hungary (J. Simon, et al.).
Hurry -
Only Whilst Stocks Last...? (E. Betts & P. McGoldrick).
Consumer Borrowing Decisions (R. Ranyard).
A Single Currency for Europe -
The Euro (W. Van Raaij & Y. van Everdingen).
Age-Lite (P. Klumb).
Dissatisfied with Doing the Dishes (J. Loef).
The Behaviour of the Young Towards Luxury Products (D. Allérès).
Pasta in Europe (G. Panigyrakis & C. Veloutsou).
Andrex Comes Out of the Closet (A. Yentis & J. Bond).
Consumers' Evaluations of Products Labelled 'Made in Europe' (G. Schweiger, et al.).
Descriere
A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective".