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Business Model Generation de Alexander Osterwalder

Business Model Generation: Bestsellers Business engleză

Autor Alexander Osterwalder, Yves Pigneur
Notă:  5.00 · o notă 
en Limba Engleză Paperback – 20 aug 2010

După parcurgerea acestui manual, veți fi capabili să demontați, să analizați și să reconstruiți orice mecanism de business folosind o metodologie vizuală riguroasă. Business Model Generation nu este o simplă lectură teoretică, ci un instrument de lucru care transformă concepte strategice complexe în pași de implementare imediați. Subliniem faptul că această lucrare a redefinit limbajul antreprenorial modern prin introducerea Business Model Canvas, un cadru format din 9 elemente esențiale care acoperă totul, de la segmente de clienți la fluxuri de venituri. Reținem organizarea logică în cinci piloni fundamentali: începem cu definirea instrumentului (Canvas), explorăm tipare de succes precum platformele multilaterale sau modelele 'Open Business', și trecem prin tehnici de design precum prototiparea și storytelling-ul. Cititorul care a aplicat deja ideile din Brilliant Business Models va găsi aici sistemul de referință original care completează viziunea asupra valorii, oferind rigoarea necesară pentru a trece de la teorie la execuție. Spre deosebire de alte volume de management, această carte mizează pe gândirea vizuală pentru a facilita colaborarea în echipe mari. În contextul operei autorului, Business Model Generation reprezintă fundația pe care s-au clădit lucrări ulterioare precum Testing Business Ideas. Dacă lucrarea menționată anterior se concentrează pe validarea ipotezelor pentru a reduce riscul de eșec, volumul de față stabilește arhitectura strategică fără de care testarea nu ar avea un obiect clar. Descoperim aici un ghid vizual, tipărit color, care forțează liderii să abandoneze gândirea depășită în favoarea unor modele de afaceri capabile să reziste în realități economice dure.

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Specificații

ISBN-13: 9780470876411
ISBN-10: 0470876417
Pagini: 278
Ilustrații: illustrations
Dimensiuni: 191 x 246 x 20 mm
Greutate: 0.73 kg
Editura: Wiley
Seriile Bestsellers Business engleză, Business Model Generation

Locul publicării:Hoboken, United States

Public țintă

Executives, consultants, entrepreneurs and leaders of all organizations.

De ce să citești această carte

Această carte se adresează executivilor și antreprenorilor care vor să schimbe regulile jocului. Veți câștiga o metodă clară de a vizualiza cum generează afacerea dumneavoastră valoare și bani. Este motivul concret pentru care marii consultanți de la Deloitte sau 3M folosesc acest manual: oferă claritate într-o lume a afacerilor tot mai haotică, transformând strategia într-un proces colaborativ și extrem de practic.

Despre autor

Alexander Osterwalder este un teoretician de business elvețian, consultant și antreprenor, recunoscut la nivel mondial drept creatorul Business Model Canvas. Munca sa se concentrează pe inovarea modelelor de afaceri și pe dezvoltarea de instrumente vizuale care să ajute echipele să livreze rezultate de impact. Alături de Yves Pigneur, a transformat cercetarea academică într-un standard industrial adoptat de milioane de profesioniști. Expertiza sa este fundamentul întregii serii Strategyzer, fiind unul dintre cei mai influenți gânditori în managementul contemporan.

Descriere

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow′s enterprises. If your organization needs to adapt to harsh new realities, but you don′t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co–created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4–color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game–changing business model––or analyze and renovate an old one. Along the way, you′ll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you′re ready to change the rules, you belong to "the business model generation!"

Textul de pe ultima copertă

You′re holding a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow′s enterprises. It′s a book for the business model generation. Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models.
Business Model Generation is a practical, inspiring handbook for anyone striving to improve a business model – or craft a new one.
CHANGE THE WAY YOU THINK ABOUT BUSINESS MODELS
Business Model Generation will teach you powerful and practical innovation techniques used today by leading companies worldwide. You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one.
CO–CREATED BY 470 STRATEGY PRACTITIONERS
Business Model Generation practices what it preaches. Coauthored by 470 Business Model Canvas practitioners from forty–five countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly integrated, visual, lie–flat design that enables immediate hands–on use.
DESIGNED FOR DOERS
Business Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs and leaders of all organizations.

Cuprins

The book is divided into five sections: 1 The Business Model Canvas, a tool for describing, analyzing, and designing business models, 2 Business Model Patterns, based on concepts from leading business thinkers, 3 Techniques to help you design business models, 4 Re-interpreting strategy through the business model lens, and 5 A generic process to help you design innovative business models, tying together all the concepts, techniques, and tools in Business Model Generation. The last section offers an outlook on five business model topics for future exploration. Finally, the afterword provides a peek into "the making of" Business Model Generation. 1 Canvas. Definition of a Business Model. The 9 Building Blocks. The Business Model Canvas. 2 Patterns. Unbundling Business Models. The Long Tail. Multi-Sided Platforms. FREE as a Business Model. Open Business Models. 3 Design. Customer Insights. Ideation. Visual Thinking. Prototyping. Storytelling Scenarios. 4 Strategy. Business Model Environment. Evaluating Business Models. Business Model Perspective on Blue Ocean Strategy. Managing Multiple Business Models. 5 Process. Business Model Design Process. Outlook. Outlook. Afterword. Where did this book come from? References.

Notă biografică

Alexander Osterwalder (Lausanne, Switzerland; alexosterwalder.com; businessmodelgeneration.com) is a speaker, workshop facilitator and strategy consultant to organizations in 20 countries on all continents. Besides his speaking engagements, Dr. Osterwalder focuses on executive training in the domain of business model development and innovation. He writes a popular blog on business model innovation at www.businessmodelalchemist.com. Organizations that use the business strategy described in Business Model Generation include 3M, Ericsson, IBM, Telenor, Capgemini, Deloitte, and many more. Yves Pigneur, PhD, (Lausanne, Switzerland; http://hecshost.unil.ch/ypigneur/) is a professor of business and head of the Information Systems Institute of the University of Lausanne, Switzerland. He has held visiting professorships at Georgia State University in Atlanta, Hong Kong University of Science and Technology, and University of British Columbia in Vancouver. Dr. Pigneur is the chairperson of several conferences (IFIP, ISDSS, AIM). His research has been published in over fifty books, refereed journals and conference proceedings.

Recenzii

an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses.′(Anglohigher.com, May 2011).

... this handbook is likely to prove an excellent help for evaluating business models . (Anatello.com, July 2011).