Brilliant Business Plan (Brilliant Business)

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en Limba Engleză Paperback – 04 Nov 2010
 A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the process to help you build  a business plan quickly and easily and then use it to build your business.
This book introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan and reveals how to use a business plan to run your business more effectively.
This book is ideal if you need a plan to show your bank manager, small investors and employees, or to use as a chart for steering your business. It contains:
- Step-by-step instructions on how to build your brilliant business plan from scratch.
- A range of model plans for very different businesses to show you brilliant business planning in action.
- Advice on what delights banks and investors, as well as what not to do.
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ISBN-13: 9780273742524
ISBN-10: 0273742523
Pagini: 240
Ilustrații: Illustrations
Dimensiuni: 217 x 137 x 24 mm
Greutate: 0.37 kg
Ediția: 1
Editura: Pearson Education
Colecția Brilliant Business
Seria Brilliant Business

Locul publicării: Harlow, United Kingdom


Author acknowledgements
Chapter 1:        An introduction to writing your Business Plan
Chapter 2:        Getting started?
Chapter 3:        Competition; show how you’ll beat them
Chapter 4:        Harnessing the power of marketing
Chapter 5:        Making money – the most popular part of the plan!
Chapter 6:        How you’ll fund your business
Chapter 7:        The people side of your plan
Chapter 8:        Protecting what your ideas
Chapter 9:        How to reduce your plan to two pages; the executive summary
Chapter 10:      Presenting your Business Plan
Chapter 11:      Our Business Plan in Action
Appendix:         Pro-forma business plan

Textul de pe ultima copertă

A brilliant business needs a brilliant business plan.
This is the book to help you write one – step by step, quickly and easily – and then use it to build your business.
Brilliant Business Planwill introduce you to the basic concepts of business planning, show you swift and smart ways to prepare your plan (no matter what your idea or business is), and reveal how to best present your plan and use it to run your business more effectively.
If you are thinking of starting your own business or you want to run your business more effectively (and profitably!), this is the book for you.
Brilliant outcomes                               
Understand, thoroughly, your business or business idea
Know, step-by-step, how to create a winning plan,from scratch
Feel confident and ready to present and put your planinto action